The South African government is proceeding with plans to impose a ban on alcohol marketing. Critics point at the financial consequences of the ban to make the government rethink their strategy. Health Minister Aaron Motsoaledi earlier this year stated that he would put on a fight to ban all forms of tobacco and alcohol advertising. … Read More →
Heineken and Google have started a global partnership which will see the international beer producer increase its YouTube activity. The deal also sets out to use mobile internet as primary marketing channel in emerging markets. This new deal will very likely mean that at least 103 million minors around the world will be exposed to … Read More →
The study published in Archives of Pediatrics and Adolescent Medicine shows a link between underage drinkers’ brand preferences and marketing expenditures. This points to a marketing influence on young people’s choice of alcoholic beverages. Also, higher rates of binge drinking (defined as 5 or more drinks at one sitting) among adolescents who had a favorite … Read More →
The American ‘watchdog’ of the alcohol industry the Marin Institute has published a new report about the health claims of alcohol producers. The report concludes that despite all the well known negative consequences of drinking alcohol, both to society as well as individuals, marketing efforts are still being made to send the message that drinkers … Read More →
International alcohol companies misbehave in the African continent. The dominating and unethical character of alcohol marketing of these companies in African countries strengthens the urgent need to increase legislation on alcohol advertising in the African continent. That is one of the main conclusions of a new report published by the World Health Organization (WHO). An … Read More →
In 2008 the Lithuanian Parliament accepted an amendment to the Alcohol Control Law that would install a comprehensive ban on alcohol advertising in the year 2012. Now with only 6 months left the pressure to withdraw the ban is steadily rising. The alcohol industry has stepped up its lobbying activities and politicians are backing out. … Read More →
Research by STAP, the Dutch Institute for Alcohol Policy, has revealed that during the televised final match of the 2010-2011 UEFA Champions League between FC Barcelona and Manchester United the logo of beer brewer Heineken is visible for 28 minutes and 38 seconds. The researcher that analyzed the match, played on the 28th of May, … Read More →
As part of the British Health Secretary’s controversial responsibility deal, drinks producer Diageo has pledged more than £4m to a training programme run by the National Organisation on Foetal Alcohol Syndrome. The multinational brewer behind Guinness will lend its name to the education of 10,000 midwives and 1.3 million pregnant women over the next three … Read More →
Australian health minister Nicola Roxon has approved a plan to develop a nationwide minimum floor price for alcohol. Over in Northern Ireland the Department of Health, Social Services and Public Safety has opened a survey on the possible implementation of a minimum floor price for alcohol. Australia Back in Australia, the National Preventive Health Agency … Read More →
A new report by Sponsorships Ideas about the sponsorship activity of the beer industry concludes that nearly 1 billion Euros is spent annually on sponsorship. Interestingly the report makes a point of stating that eye catching sponsor activities, like the sponsoring of premier sports clubs are only the tip of the iceberg. Most of the … Read More →