By Chris Baker–04 August 2020 If we truly believe advertising works in the way we claim it does, then there is no way it doesn’t contribute to obesity. That’s the view of Chris Baker, executive strategy director at Kindred (US), who thinks we need to accept the ‘junk food’ ban with good grace and work … Read More →
Hard seltzers are no passing fad, as the surprise re-engagement of a soda giant in the liquor industry shows. By W. Blake Gray | Posted Monday, 03-Aug-2020 Look out liquor world: Coca-Cola is getting back into the booze business. And unlike 40 years ago, this time the soda giant is playing to its … Read More →
Fare, Australia, 15-07-2020 First-ever consumer testing of the most effective alcohol warning label has found a red, black and white label saying ‘health warning’ was the best in drawing attention to the risks of alcohol use and pregnancy. The consumer testing, conducted by IPSOS for the Foundation for Alcohol Research and Education (FARE), compares the … Read More →
WHO Euro 07-07-2020 According to a newly published report, “Alcohol marketing in the WHO European Region”, alcohol marketing is adapting to new realities faster than current legal regulations across the Region, with industry using opportunities offered by digital platforms to sell their products in a largely unregulated market. The publication explains how innovative online advertisement … Read More →
Alcohol marketing in the WHO European Region: Update report on the evidence and recommended policy actions Date of the event: 7 July 2020 Online entry of participants: 09:30 CEST Time of the event: 10:00–11:30 CEST If you have questions, please contact: Ms Natalia Konovalova – konovalovan@who.int link to register Registration closes 6 July 2020, 4 … Read More →
Movendi International; 19 June 2020 France: Alcohol Advertising Ban Wins Case in High-Court In France, the so called “Loi Evin” or the Evin Law strictly regulates alcohol marketing and largely bans alcohol advertising. Nevertheless, despite the legal repercussions Big Alcohol continues to break the law or attempts to circumvent it. Recently a landmark case against … Read More →
Spirits Business, 23rd June, 2020 by Nicola Carruthers The power of social media has never been so paramount as it has been during the pandemic. Here, SB recognises the best-performing spirits brands on social media and names the Social Media Hero from our Brand Champions 2020 report. As social media has become an integral part of … Read More →
Health June 15, 2020 4:14 pm AEST ‘Get them laughing to get them drinking’ seems to be the motto of the alcohol industry according to an analysis of alcohol ads displayed across a range of media types in Australia. The review of over 600 alcohol ads that were the subject of complaints found … Read More →
Drinks insight 10 June 2020 Amazon Australia has forayed into online alcohol market with the launch of a wine, beer and spirits store on its online platform. The store features emerging local brands including SOFI Spritz, Curatif Cocktails, and Lawrenny Estate, alongside major brands such as Penfolds, VB, and Johnnie Walker. Amazon Australia country manager Matt … Read More →
Outlook, The New Scroll; study Bengaluru, Jun 8 (PTI) Alcohol and fast food product placement in Bollywood films rose significantly over two decades, including in those rated for children, according to a study. Of the 300 films analysed from the time period 1994-2013, 93 per cent of the movies had at least one occurrence of … Read More →