September 16, 2020 Heineken has started a pilot with vending machines that customers in the supermarket can use to tap fresh beer to take home. According to the brewer, the machine increases the quality perception of lager and is a sustainable solution. The bottles are 100 percent reusable. These are vending machines that dispense chilled, … Read More →
16 September, 2020 by Andy Young; Shout Newsletter, Australia Leading data and analytics company GlobalData has identified three new consumer trend as the scale and impact of the global health crisis changes consumer consumption habits and sentiments towards fast-moving consumer goods (FMCG) brands, which is inevitably influencing the alcoholic beverage industry. New Socialising’, ‘New Initiatives’ … Read More →
August 31, 2020; University of Queensland University of Queensland researchers reveal how alcohol advertisers are using social media to prey on parents and encourage drinking as a way to cope with stress during the COVID-19 pandemic. Dr. Janni Leung from UQ’s School of Psychology and National Center for Youth Substance Use Research said better policies … Read More →
The Telegraph, 10-09-2020, By Jordan Kelly-Linden Major producers of unhealthy food and drink used the pandemic to promote their products at the expense of public health, the report claims A new report has exposed the sinister ways in which leading unhealthy food and drink brands have exploited the coronavirus crisis to further corporate interests at … Read More →
Utrecht, 09-09-2020 The largest online store in the Netherlands, bol.com, suddenly stops selling alcoholic drinks. Their argument is that the legally obliged age check for alcohol cannot be sufficiently guaranteed. Less than two years after the company started it, the web store bol.com has already stopped selling alcohol. Partner companies includes the greatest Dutch supermarket … Read More →
www.PAHO.org ; 21-08-2020 Alcohol marketing is widespread in the Americas, with modern marketing techniques that go beyond traditional print and electronic media advertisements to include branded merchandise, sponsorships of sporting teams and events, discount pricing, social media, and sales or supply at educational or health establishments. Studies have found that the more young people are … Read More →
August 12, 2020 Carolyn Harding The world has watched as alcohol brands pivoted their marketing tactics throughout the pandemic – from transforming facilities to make hand sanitizer to launching at-home cocktail kits – in order to resonate with consumers and keep up with the surge in sales. Today, “business as usual” still seems like an … Read More →
11 August 2020 Heineken has recently concluded a major sponsorship deal with UEFA. From now on, the Amstel brand will no longer be promoted during the Europa League, but Heineken 0.0. According to Sport Business, this is a deal of € 10 million per year. Heineken will also continue to sponsor the UEFA Champions League … Read More →
Real life; 4 August 2020; Nathan Critchlow Every decision to drink alcohol will be influenced, at least partly, by some form of marketing. We are bombarded by high profile mass media advertising and marketing – from TV ads to billboards, sponsorship of a football team or celebrity endorsement. And point-of-sale promotions, price offers and low … Read More →
December 19, 2019 Carolyn Harding Over the years, we’ve seen more and more consumers seeking out brands that incorporate a balance of impact-on-society considerations and health-conscious products into their core business strategies. For alcohol brands in particular, marketers have had to adjust to a changing industry, as consumers focus less on the heavy consumption of … Read More →