Gupta, H., Lam, T., Pettigrew, S. et al. Alcohol marketing on YouTube: exploratory analysis of content adaptation to enhance user engagement in different national contexts. BMC Public Health 18, 141 (2018). https://doi.org/10.1186/s12889-018-5035-3 Background We know little about how social media alcohol marketing is utilized for alcohol promotion in different national contexts. There does not appear … Read More →
James Nicholls, Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends, Alcohol and Alcoholism, Volume 47, Issue 4, July/August 2012, Pages 486–493, https://doi.org/10.1093/alcalc/ags043 Abstract Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Methods: Using … Read More →
18 July 2018. Professor Christine Griffin, Department of Psychology, University of Bath; Dr Jeff Gavin, Department of Psychology, University of Bath; Professor Isabelle Szmigin, Birmingham Business School, University of Birmingham. https://alcoholchange.org.uk/publication/all-night-long-social-media-marketing-to-young-people-by-alcohol-brands-and-venues Alcohol is a pervasive theme in young people’s social media interactions, and one of the products most likely to elicit ‘user engagement’ online (Ridout et al., 2011; … Read More →
Hendriks, H., Wilsen, D., van Dalen, W., & Gebhardt, W. A. (2020). Picture me drinking: alcohol-related posts by Instagram influencers popular among adolescents and young Frontiers in Psychology, 22(10), 1-9. 10.3389./fpsyg.2019.02991 Research has shown that young people post a lot of alcohol-related posts (i.e., alcoholposts) on social media and these posts have been shown to … Read More →
Emmi Kauppila, Mikaela Lindeman, Johan Svensson, Matilda Hellman and Anu Katainen ALCOHOL MARKETING ON SOCIAL MEDIA SITES IN FINLAND AND SWEDEN A comparative audit study of brands’ presence and content, and the impact of a legislative change Abstract Social media has become a key marketing platform for alcohol brands. Social media makes it possible for … Read More →
Lewis Peake, May C.I. van Schalkwyk, Nason Maani & Mark Petticrew European Journal of Public Health, 1–8; Published by Oxford University Press on behalf of the European Public Health Association Background: The Alcohol Industry (AI), and the Social Aspects/Public Relations Organisations (SAPRO) it funds, hasbeen shown to mis-represent the risk of alcohol with respect to … Read More →
AUDREY W. Y. LIM, MAY C. I. van SCHALKWYK, NASON MAANI HESSARI & MARK P. PETTICREW J. Stud. Alcohol Drugs, 80, 524–533, 2019 ABSTRACT. Objective: Alcohol use during pregnancy can harm the developing fetus. The exact amount, pattern, and critical period of exposure necessary for harm to occur are unclear, although official guidance often emphasizes … Read More →
Nason Maani Hessari, May CI van Schalkwyk, Sian Thomas and Mark Petticrew; Int. J. Environ. Res. Public Health 2019, 16(5), 892; https://doi.org/10.3390/ijerph16050892 Abstract There are concerns about the accuracy of the health information provided by alcohol industry (AI)-funded organisations and about their independence. We conducted a content analysis of the health information disseminated by AI-funded organisations through Twitter, … Read More →
MARK PETTICREW, NASON MAANI, LUISA PETTIGREW, HARRY RUTTER, and MAY C I VAN SCHALKWYK The Milbank Quarterly, Vol. 98, No. 4, 2020 (pp. 1290-1328) Policy Points:Nudges steer people toward certain options but also allow them to gotheir own way. “Dark nudges” aim to change consumer behavior againsttheir best interests. “Sludge” uses cognitive biases to make … Read More →
Dr Nason Maani, Assistant Professor, Faculty of Public Health and Policy, London School of Hygiene & Tropical Medicine , 2020 Conclusions: The alcohol industry has great expertise and commercial interest in manufacturing,marketing and selling alcohol (not public health)• A key reason for its involvement in public health agendas is because effective publichealth policies pose a … Read More →