Purves, R., & Critchlow, N. (2021). Alcohol marketing Turin the 2020 Six Nations Championship: a frequency analysis.  Background and aims: European countries have varied approaches to regulating alcohol sport sponsorship and advertising during sporting events. For example: France’s Évin Law prohibits alcohol sports sponsorship, the Republic of Ireland (hereafter ‘Ireland’) will soon introduce new controls Read More →

Watkins, L., Gage, R., Smith, M., McKerchar, C., Aitken, R., & Signal, L. (2022). An objective assessment of children’s exposure to brand marketing in New Zealand (Kid’s Cam): a cross-sectional study. Lancet Planet Health, 1-7. 10.1016/S2542-5196(21)00290-4 Background Marketing promotes values of consumerism and overconsumption, and negatively affects children’s wellbeing and psychological development. The threat marketing poses Read More →

Maani, N., van Schalkwyk, M. C. I., Filippidis, F. T., Knai, C., & Petticrew, M. (2022). Manufacturing doubt: assessing the effects of independent vs industry-sponsored messaging about the harms of fossil fuels, smoking, alcohol, and sugar sweetened beverages. SSM – Population Health, 17, 2-7. 10.1016/j.ssmph.2021.101009 Background Manufacturers of harmful products engage in misinformation tactics long Read More →

van Schalkwyk, M. C. I., Petticrew, M., Maanl, N., Hawkins, B., Bonell, C., Katikireddi, S. V., & Knal, C. (2022). Distilling the curriculum: an analysis of alcohol industry-funded school-based youth education programmes. PlosONE, 17(1), 1-30. 10.1371/journal.pone.0259560 Background and aim For decades, corporations such as the tobacco and fossil fuel industries have used youth education programmes and Read More →

Atkinson, A. M., Meadows, B. R., Emslie, C., Lyons, A., & Sumnall, H. R. (2022). ‘Pretty in Pink’ and ‘Girl Power’: An analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram. International Journal of Drug Policy, 101, 1-12. 10.1016/j.drugpo.2021.103547 Abstract Background Alcohol marketing helps shape how gender roles Read More →

McCambridge, J., Garry,J., Room, R. (2021). The origins and purposes of alcohol industry social aspects organizations: insights from the tobacco industry documents. Journal of Studies on Alcohol and Drugs, 82(6), 740-751. 10.15288/jsad.2021.82.740    Objective: This article describes the origins and purposes of alcohol industry “social aspects organizations” as portrayed in internal tobacco industry documents. Method: Read More →

Purves, R. (2014). “What are you meant to do when you see it everywhere?” Young people, alcohol packaging and digital media. 10.13140/2.1.5041.6966 Background and aims The consumption of alcohol plays an important part in the way in which people create desired identities and live their social lives. Through marketing practices, alcohol brands have become embedded Read More →

Gupta, H., Lam, T., Pettigrew, S. et al. Alcohol marketing on YouTube: exploratory analysis of content adaptation to enhance user engagement in different national contexts. BMC Public Health 18, 141 (2018). https://doi.org/10.1186/s12889-018-5035-3 Background We know little about how social media alcohol marketing is utilized for alcohol promotion in different national contexts. There does not appear Read More →

James Nicholls, Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends, Alcohol and Alcoholism, Volume 47, Issue 4, July/August 2012, Pages 486–493, https://doi.org/10.1093/alcalc/ags043 Abstract Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Methods: Using Read More →