Gupta, H., Lam, T., Pettigrew, S. et al. Alcohol marketing on YouTube: exploratory analysis of content adaptation to enhance user engagement in different national contexts. BMC Public Health 18, 141 (2018). Background We know little about how social media alcohol marketing is utilized for alcohol promotion in different national contexts. There does not appear Read More →

James Nicholls, Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends, Alcohol and Alcoholism, Volume 47, Issue 4, July/August 2012, Pages 486–493, Abstract Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Methods: Using Read More →

18 July 2018. Professor Christine Griffin, Department of Psychology, University of Bath; Dr Jeff Gavin, Department of Psychology, University of Bath; Professor Isabelle Szmigin, Birmingham Business School, University of Birmingham. Alcohol is a pervasive theme in young people’s social media interactions, and one of the products most likely to elicit ‘user engagement’ online (Ridout et al., 2011; Read More →

Hendriks, H., Wilsen, D., van Dalen, W., & Gebhardt, W. A. (2020). Picture me drinking: alcohol-related posts by Instagram influencers popular among adolescents and young Frontiers in Psychology, 22(10), 1-9. 10.3389./fpsyg.2019.02991 Research has shown that young people post a lot of alcohol-related posts (i.e., alcoholposts) on social media and these posts have been shown to Read More →

Emmi Kauppila, Mikaela Lindeman, Johan Svensson, Matilda Hellman and Anu Katainen ALCOHOL MARKETING ON SOCIAL MEDIA SITES IN FINLAND AND SWEDEN A comparative audit study of brands’ presence and content, and the impact of a legislative change Abstract Social media has become a key marketing platform for alcohol brands. Social media makes it possible for Read More →

Lewis Peake, May C.I. van Schalkwyk, Nason Maani & Mark Petticrew European Journal of Public Health, 1–8;  Published by Oxford University Press on behalf of the European Public Health Association Background: The Alcohol Industry (AI), and the Social Aspects/Public Relations Organisations (SAPRO) it funds, hasbeen shown to mis-represent the risk of alcohol with respect to Read More →

AUDREY W. Y. LIM, MAY C. I. van SCHALKWYK, NASON MAANI HESSARI & MARK P. PETTICREW J. Stud. Alcohol Drugs, 80, 524–533, 2019 ABSTRACT. Objective: Alcohol use during pregnancy can harm the developing fetus. The exact amount, pattern, and critical period of exposure necessary for harm to occur are unclear, although official guidance often emphasizes Read More →

Nason Maani Hessari, May CI van Schalkwyk, Sian Thomas and Mark Petticrew; Int. J. Environ. Res. Public Health 2019, 16(5), 892; Abstract There are concerns about the accuracy of the health information provided by alcohol industry (AI)-funded organisations and about their independence. We conducted a content analysis of the health information disseminated by AI-funded organisations through Twitter, Read More →

MARK PETTICREW, NASON MAANI, LUISA PETTIGREW, HARRY RUTTER, and MAY C I VAN SCHALKWYK The Milbank Quarterly, Vol. 98, No. 4, 2020 (pp. 1290-1328) Policy Points:Nudges steer people toward certain options but also allow them to gotheir own way. “Dark nudges” aim to change consumer behavior againsttheir best interests. “Sludge” uses cognitive biases to make Read More →

Dr Nason Maani, Assistant Professor, Faculty of Public Health and Policy, London School of Hygiene & Tropical Medicine , 2020 Conclusions:  The alcohol industry has great expertise and commercial interest in manufacturing,marketing and selling alcohol (not public health)• A key reason for its involvement in public health agendas is because effective publichealth policies pose a Read More →