Authors: Tim Lobstein, Jane Landon, Nicole Thornton & David Jernigan Title: The commercial use of digital media to market alcohol products: a narrative review Journal: Addiction, 2016, 10.1111/add.13493 Abstract: Background and aims: The rising use of digital media in the last decade, including social networking media and downloadable applications, has created new opportunities for marketing a wide range Read More →

Author: Barry AE, Johnson E, Rabre A, Darville G, Donovan KM, Efunbumi O. Title: Underage access to online alcohol marketing content: a YouTube case study Journal: Alcohol and Alcoholism. 2014;ePub(ePub):ePub-ePub. Abstract Aims: With the proliferation of the Internet and online social media use, alcohol advertisers are now marketing their products through social media sites such as YouTube, Facebook Read More →

Authors: Geoffrey Munro & Johanna de Wever Title: Culture clash: alcohol marketing and public health Journal: Drug and Alcohol Review, March 2008, 27, 204-211 Abstract Objective: The ‘four Ps’ of the marketing mix are used to illuminate ways in which the alcohol industry uses its freedom to expand the place of alcohol within society and the own image. It Read More →

Author: The Weinberg Group LLC prepared for The Brewers of Europe Title: An independent review of issues related to alcohol consumption in Europe Year: June 12, 2006 The full text .pdf of this report can be found online at the website of the Brewers of Europe Conclusions and reactions by EUCAM The report of the Weinberg Group prepared Read More →