Alcohol marketing on social media sites in Finland and Sweden A comparative audit study of brands’ presence and content, and the impact of a legislative change Emmi Kauppila, Mikaela Lindeman, Johan Svensson, Matilda Hellman and Anu Katainen Abstract Social media has become a key marketing platform for alcohol brands. Social media makes it possible for … Read More →
Craig S. Ross, Robert D. Brewer, David H. Jernigan. The Potential Impact of a “No-Buy” list on Youth Exposure to Alcohol Advertising on Cable Television; Journal of studies on alcohol and drugs, jan. 2016 ABSTRACT. Objective: The purpose of this study was to outline a method to improve alcohol industry compliance with its self-regulatory advertising … Read More →
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Objective: Current national responses to the monitoring and prevention of alcohol marketing to vulnerable populations, such as youth, typically rely on partial bans, co-regulation and industry self-regulation. Efforts to evaluate compliance with existing regulations are often cumbersome and resource intensive. We sought to develop a short questionnaire to assess compliance of alcohol advertising to existing … Read More →
Alcohol marketing, promotion and sponsorship are widespread in most of the world today. Alcohol marketing is evolving constantly and utilizes multiple channels, including youth-oriented radio, television, sports events and popular music concerts, websites, social media, mobile phones and product placements in movies and TV shows. Marketers are moving increasingly to digital and social media, where … Read More →
In a recent study, Addiction Switzerland provides an overview of the challenges linked to online alcohol marketing. The main findings of the research are presented below. The study consists of four parts: (Non systematic) review of the literature on the impact and the strategies of online marketing for alcohol Monitoring of online alcohol marketing via … Read More →
Author: Avalon de Bruijn, Carina Ferreira-Borges, Rutger Engels & Megha Bhavsar Title: Monitoring outdoor alcohol advertising in developing countries: Findings of a pilot study in five African countries Journal: African Journal of Drug and Alcohol Studies 13.1 (2014). Abstract This paper aims to describe alcohol advertising in the public arena of Gambia, Ghana, Madagascar, Nigeria and Uganda. Analyses on the … Read More →
Authors: Ernesta Paukštė, Vaida Liutkutė, Mindaugas Štelemėkas, Nijolė Goštautaitė Midttun and Aurelijus Veryga Title: Overturn of the proposed alcohol advertising ban in Lithuania Journal: Addiction. Volume 109, Issue 5, pages 711–719, May 2014 Abstract Background: In response to the dramatic increase in alcohol-related problems in Lithuania, policy measures, including alcohol advertising and availability restrictions combined with taxation increase, were … Read More →
Author: Charles Parry, Nadine Harker Burnhams, Leslie London Title: A total ban on alcohol advertising: Presenting the public health case Journal: S Afr Med J 2012;102(7):602-604. A full text pdf of this article is available here Abstract Evidence from burden of disease and economic costing studies amply indicate that the public health burden from hazardous and harmful use of … Read More →