Conclusions: The results show that overall levels of advertising expenditure were strong predictions of adolescents’ beer brand awarensss, preferences, use, and brand loyality.
Recruiting the “Heavy-Using Loyalists of Tomorrow”: An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations Abstract: Restricting alcohol advertising and marketing is a cost-effective intervention for reducing alcohol harms. However, the alcohol industry maintains that advertising does not affect consumption, claiming that its purpose is to help consumers … Read More →
A content analysis of tobacco and alcohol audio-visual content in a sample of UK reality TV programmes Alexander B. Barker, John Britton, Emily Thomson, Abby Hunter, Magdalena Opazo Breton, Rachael L. Murray; ABSTRACT Background Exposure to tobacco and alcohol content in audio-visual media is a risk factor for smoking and alcohol use in young people. … Read More →
Australian Teenagers’ Perception of Alcohol Advertising; compliance with regular codes; Alexandra Aiken et al (2018) ; This study examined compliance with the relevant advertising codes, as perceived by 16-19 year old heavy alcohol users. National Drug Research Institute, Curtin University, Perth, West-Australia
Erica Weintraub Austin, Meng-Jinn Chen, Joel W. Grube; How does alcohol advertising influence underage drinking? The role of desirability, identification and skepticism ; Journal of Adolescent Health, 38 (2006)
Sept. 2007; British Medical Association; Alcohol Health Alliance Alcohol consumption in the UK has increased rapidly in recent years, not just among young people, but across society. The population is drinking in increasingly harmful ways and the result is a plethora of avoidable medical, psychological and social harm, damaged lives and early deaths. As consumption … Read More →
Chambers, T. J. (2018). The extent and nature of children’s real-time exposure to alcohol marketing using wearable cameras and GPS devices (Thesis, Doctor of Philosophy). University of Otago. Retrieved from http://hdl.handle.net/10523/8265 Alcohol places substantial financial, physical, social and psychological burdens on society. There is mounting evidence that childhood exposure to alcohol marketing increases the likelihood … Read More →
A. de Bruijn et al (2016); European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use; Society for the study of Addiction (1-10) Link to the article see also: https://eucam.info/2016/12/06/prestigious-price-for-european-longitudinal-study-on-alcohol-marketing-exposure-and-alcohol-use/
Sunil Patil1, Eleanor M. Winpenny1, Marc N. Elliott2, Charlene Rohr1, Ellen Nolte1* 1 RAND Europe, Westbrook Centre, Cambridge, UK 2 RAND Corporation, Santa Monica, CA, USA Correspondence: Ellen Nolte, RAND Europe, Westbrook Centre, Milton Road, Cambridge CB4 1YG, UK, Tel: +44 1223 353329, Fax: +44 1223 358 845, e-mail: enolte@rand.org Background: Exposure of young people … Read More →
Health Promotion Research Centre; NUI Galway; November 2015 Alcohol is not just an ordinary consumer product. While it can form part of a balanced social life, alcohol can also lead to a myriad of serious health and social problems. Given the significant personal and societal costs of alcohol misuse, one key objective of public health … Read More →