Sunil Patil1, Eleanor M. Winpenny1, Marc N. Elliott2, Charlene Rohr1, Ellen Nolte1* 1 RAND Europe, Westbrook Centre, Cambridge, UK 2 RAND Corporation, Santa Monica, CA, USA Correspondence: Ellen Nolte, RAND Europe, Westbrook Centre, Milton Road, Cambridge CB4 1YG, UK, Tel: +44 1223 353329, Fax: +44 1223 358 845, e-mail: Background: Exposure of young people Read More →

Alcohol consumption is a leading contributor to the global burden of disease and death. Given the harms attributable to alcohol, there is a need to examine the factors that contribute to its consumption. One known influence is alcohol promotion. The alcohol industry is a multinational entity that devotes substantial resources to the promotion of alcohol. Read More →

Readership: Are Underage Youth Disproportionately Exposed? Background: The question of whether underage youth are disproportionately exposed to alcohol advertising lies at the heart of the public health debate about whether restrictions on alcohol advertising are warranted. The aim of this study was to determine whether alcohol brands popular among underage (ages 12 to 20 years) Read More →

Authors: Jo Cranwell, John Britton, Manpreet Bains Title: “F*ck It! Let’s Get to Drinking—Poison our Livers!”: a Thematic Analysis of Alcohol Content in Contemporary YouTube Music Videos Journal: International Journal of Behavioral Medicine, (2016). doi:10.1007/s12529-016-9578-3 Abstract: Purpose: The purpose of the present study is to describe the portrayal of alcohol content in popular YouTube music videos. Method: We used inductive thematic analysis to Read More →

Authors: Jo Cranwell, Magdalena Opazo-Breton, John Britton Title: Adult and adolescent exposure to tobacco and alcohol content in contemporary YouTube music videos in Great Britain: a population estimate Journal: Journal of Epidemiology and Community Health 2016;70:488-492 doi:10.1136/jech-2015-206402 Abstract: Background: We estimate exposure of British adults and adolescents to tobacco and alcohol content from a sample of popular YouTube Read More →

Authors: Jo Cranwell, Rachael Murray, Sarah Lewis, Jo Leonardi-Bee, Martin Dockrell, John Britton Title: Adolescents’ exposure to tobacco and alcohol content in YouTube music videos Journal: Addiction, 2015; 10.1111/add.12835 Abstract: Aims: To quantify tobacco and alcohol content, including branding, in popular contemporary YouTube music videos; and measure adolescent exposure to such content. Design: Ten-second interval content analysis of alcohol, tobacco Read More →

Authors: Jo Cranwell, Kathy Whittamore, John Britton & Jo Leonardi-Bee Title: Alcohol and tobacco content in UK video games and their association with alcohol and tobacco use among young people Journal: Cyberpsychology, Behavior, and Social Networking, 2016; 19 (7): 426 DOI: 10.1089/cyber.2016.0093 Abstract: To determine the extent to which video games include alcohol and tobacco content Read More →

Author: Timothy Naimi, Craig Ross, Michael Siegel, William de Jong & David Jernigan Title: Amount of televised alcohol advertising exposure and the quantity of alcohol consumed by youth Journal: Journal of studies on alcohol and drugs (2016), 77(5), 723-729 Abstract Aims: Although studies demonstrate that exposure to brand-specific alcohol advertising is associated with an increased likelihood of Read More →