Douglas A. Gentile, Brooke J. Arterberry, Patrick K. Bender, Kristi A. Costabile; Beer advertisements and adolescent drinking Knowledge, expectations and behaviour. 2019 in: Addictive Behaviour Reports;

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Conclusions: The results show that overall levels of advertising expenditure were strong predictions of adolescents’ beer brand awarensss, preferences, use, and brand loyality.

Posted in: 1.2. Literature on the influence of alcohol marketing via traditional media and product placement on the drinking behavior of minors

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