Alcohol consumption is a leading contributor to the global burden of disease and death. Given the harms attributable to alcohol, there is a need to examine the factors that contribute to its consumption. One known influence is alcohol promotion. The alcohol industry is a multinational entity that devotes substantial resources to the promotion of alcohol. Read More →

Authors: David H. Jernigan, Alisa Padon, Craig Ross, Dina Borzekowski Title: Self-Reported Youth and Adult Exposure to Alcohol Marketing in Traditional and Digital Media: Results of a Pilot Survey Journal: Alcoholism:Clinical and Experimental Research, doi:10.1111/acer.13331 Abstract: Background: Alcohol marketing is known to be a significant risk factor for underage drinking. However, little is known about youth Read More →

Authors: Tim Lobstein, Jane Landon, Nicole Thornton & David Jernigan Title: The commercial use of digital media to market alcohol products: a narrative review Journal: Addiction, 2016, 10.1111/add.13493 Abstract: Background and aims: The rising use of digital media in the last decade, including social networking media and downloadable applications, has created new opportunities for marketing a wide range Read More →

Author: Auden C. McClure, Susanne E. Tanski, Zhigang Li, Kristina Jackson, Matthis Morgenstern, Zhongze Li, James D. Sargent Title: Internet Alcohol Marketing and Underage Alcohol Use Journal: Pediatrics, 2016, peds. 2015-2149. Abstract Background and objective: Internet alcohol marketing is not well studied despite its prevalence and potential accessibility and attractiveness to youth. The objective was Read More →

Author: Michael J. Messina &John F. Wellington Title: Alcohol, Advertising and the Theory of Exchange Journal: Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015, pp 277-281 Abstract This paper is a report of the results of a different approach to examining the relation between the promotion through advertising of the alcohol beverage Read More →

Authors: Grace C. Huang, Jennifer B. Unger, Daniel Soto, Kayo Fujimoto, Mary Ann Pentz, Maryalice Jordan-Marsh, and Thomas W. Valente Title: Peer Influences: The Impact of Online and Offline Friendship Networks on Adolescent Smoking and Alcohol Use Journal: Journal of Adolescent Health xxx (2013) 1-7 Abstract Purpose: Online social networking sites (SNSs) have become a popular mode of communication among adolescents. Read More →

Authors: Joan S. Tucker, Jeremy N.V. Miles, Elizabeth J. D’Amico Title: Cross-Lagged Associations Between Substance Use-Related Media Exposure and Alcohol Use During Middle School Journal: Journal of Adolescent Health. Volume 53, Issue 4 , Pages 460-464, October 2013 Abstract Purpose: This study examines the reciprocal longitudinal associations between alcohol or other drug (AOD)-related media exposure and alcohol use among Read More →

Authors: Auden C. McClure, Mike Stoolmiller, Susanne E. Tanski, Rutger C. M. E. Engels & James D. Sargent Title: Alcohol Marketing Receptivity, Marketing-Specific Cognitions, and Underage Binge Drinking Journal: Alcoholism: Clinical and Experimental Research. Article first published online: 19 DEC 2012. DOI: 10.1111/j.1530-0277.2012.01932.x Abstract Background: Exposure to alcohol marketing is prevalent and is associated with both initiation and progression of alcohol Read More →

Author: Avalon de Bruijn Title: Exposure to online alcohol marketing and adolescents’ binge drinking: A cross-sectional study in four European countries From: Alcohol Policy in Europe: Evidence from AMPHORA. Barcelona: The AMPHORA Project; 2012.  Summary The role of alcohol advertising on adolescents drinking is gaining increased attention in academic and policy circles, and, in particular, there is a growing need Read More →