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EUCAM Trend Reports
ALCOHOL MARKETING DURING THE 2014 WORLD CUP FOOTBALL
MARKETING TACTICS DURING THE ECONOMIC RECESSION
SUPER STRONG, SUPER SIZED & SUPER CHEAP
ALCOHOL PORTRAYAL IN EUROPE’S MOST POPULAR MOVIES
ALCOHOL ADVERTISING IN NEW MEDIA
CORPORATE SOCIAL RESPONSIBILITY
ALCOHOL-FLAVOURED FOOD
WOMEN: THE NEW MARKET
ALCOHOLIC ENERGY DRINKS
THE GREEN AND HEALTHY IMAGE OF ALCOHOL
EUCAM Fact Sheets
THE EFFECTS OF ONLINE MARKETING
CONTENT RESTRICTIONS IN SELF-REGULATION CODES
SPORT SPONSORING IN GERMANY
SPORT SPONSORING IN DENMARK
SPORT SPONSORING IN THE NETHERLANDS
SPORT SPONSORING IN BULGARIA
SPORT SPONSORING IN ITALY
THE IMPACT OF ALCOHOL MARKETING
LEGAL POSSIBILITIES OF A BAN IN EUROPE
TESTING ALCOHOL MARKETING REGULATIONS
ALCOHOL ADVERTISING IN THE CINEMA
YOUNG PEOPLE AND ALCOHOL PROMOTION
WHY ARE YOUNG PEOPLE IN PARTICULAR VULNERABLE TO ALCOHOL ADVERTISING
ALCOHOLIC ENERGY DRINKS IN EUROPE
Zoom in Media Project Report 2016
AMMIE
Madagascar 2013
MAMPA 2010
MAMPA 2012
The Seven Key Messages of the Alcohol Industry
Scientific Literature
1. Literature on the influence of alcohol marketing on the drinking behavior of minors
1.1. Literature on the influence of online/digital alcohol marketing on the drinking behavior of minors
1.2. Literature on the influence of alcohol marketing via traditional media and product placement on the drinking behavior of minors
1.3. Literature on the influence of alcohol sponsorship on the drinking behavior of minors
2. Literature on the influence of alcohol marketing on the drinking behavior of adults
2.1. Literature on the influence of online/digital alcohol marketing on the drinking behavior of adults
2.2. Literature on the influence of alcohol marketing via traditional media and product placement on the drinking behavior of adults
2.3. Literature on the influence of alcohol sponsorship on the drinking behavior of adults
3. Literature on the influence of alcohol marketing and sponsorship on the drinking behavior of special (risk) groups (incl. marketing at women).
4. Literature of the impact of drinking by adults in the presence of children
5. Literature on the regulation of alcohol marketing
5.1. Literature on self-regulation of alcohol marketing
5.2. Literature on legal regulation of traditional alcohol marketing
5.3. Literature on legal regulation of online alcohol marketing
5.4. Literature about the regulation of alcohol marketing in specific countries
6. Literature on labeling
7. Literature on media literacy
8. Literature about the alcohol industry
8.1. Literature about the influence of the alcohol industry on alcohol policy
8.2. Literature on the strategies and investments of the alcohol industry
9. Literature on alcohol-related consequences
10. Content analyses of alcohol marketing
Ad Gallery
the seven key messages
Seven Key Messages: German Edition
Seven Key Messages: Italian Edition
Seven Key Messages: Dutch Edition
The Seven Key Messages (2010 edition)
04
Dec 2025
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