Trendhunter.com Nov. 2023
Trend – Inspired by social media, brands are releasing spiced alcoholic drinks to add new flavors to traditional alcoholic beverages. These drinks are infused with real peppers, adding heat and flavor to the drinks. Spicy flavors make these drinks more appealing to younger experiential drinkers.
Insight – Short-form video social media platforms have become prevalent platforms for dramatically expanding the popularity of individuals’ ideas in short periods of time. These ideas range from recipes to lifehacks, with many becoming long-standing trends. The younger demographics that frequent these platforms look to and participate in these trends for inspiration, leading to many trends becoming widespread enough to transform into products or full-scale companies.
Insight – Short-form video social media platforms have become prevalent platforms for dramatically expanding the popularity of individuals’ ideas in short periods of time. These ideas range from recipes to lifehacks, with many becoming long-standing trends. The younger demographics that frequent these platforms look to and participate in these trends for inspiration, leading to many trends becoming widespread enough to transform into products or full-scale companies.
Workshop Question – How could your brand draw inspiration from social media services to inspire products for younger audiences?
Trend Themes
1. Spiced Alcoholic Drinks – Inspired by social media, brands are releasing spiced alcoholic drinks to add new flavors to traditional alcoholic beverages.
2. Short-form Video Platforms – Short-form video social media platforms have become prevalent platforms for dramatically expanding the popularity of individuals’ ideas in short periods of time.
3. Youthful Experiential Drinking – Spicy flavors make these drinks more appealing to younger experiential drinkers.
Industry Implications
1. Alcohol and Beverage – Inspired by social media, brands are releasing spiced alcoholic drinks to add new flavors to traditional alcoholic beverages.
2. Social Media and Marketing – Short-form video social media platforms have become prevalent platforms for dramatically expanding the popularity of individuals’ ideas in short periods of time.
3. Youth and Lifestyle – Spicy flavors make these drinks more appealing to younger experiential drinkers.
Examples
