August 18th, 2022 from Movendi International
With Australians becoming more health conscious and opting for products that are better for their health and well-being, Big Alcohol companies are trying to capitalize on this trend.
Cancer Council Victoria reports that over 75% of adults who use alcohol in Australia think ‘‘low carb’’ and ‘‘no added sugar’’ labels are healthier options despite being categorized as full-strength alcohol products.
In fact, alcohol companies are capitalizing on health-related marketing claims to trick consumers into thinking their alcohol products are healthy when in reality, they still have significant negative health impacts.
A recent study published in the Journal of Studies on Alcohol and Drugs found that 54% of beers, ciders, and ready-to-drink (RTD) products on the website of the largest liquor retailer in Australia featured health-oriented marketing. 21% of audited wines also featured health-oriented marketing.
Additionally, the availability of nutritional information even online was poor at just 12% for beer, cider, and RTDs. Accordingly, this means that people in Australia cannot compare the marketing claims with objective information on the product label.
Promoting that a full-strength alcohol product is better for you because it doesn’t contain added sugar, is ‘organic’ or contains ‘fruit ingredients’ is just marketing spin to distract from these serious health harms.”
Read the full article here: https://movendi.ngo/news/2022/08/18/alcohol-labels-are-confusing-people-in-australia/