Barbieri, S., Feltracco, P., Lucchetta, V., Gaudio, R. M., Tredese, A., Bergamini, M., Vettore, G., Pietrantonio, V., Avato, F. M., Donato, D., Boemo, D. G., Nesoti, M. B., & Snenghi, R. (2018). A social media-based acute alcohol consumption behavior (NekNomination): case series in Italian emergency departments. Interactive Journal of Medicine Research, 7(1), 1-7. 10.2196/ijmr.6573
A 2018 study from the Universities of Padova and Ferrara (Italy), evaluates acute intoxications among teenagers and young adults linked to dangerous Internet-related behaviors.
It appears that the main causes that led patients aged 15 to 23 years old to the ER between January 2011 to June 2014 were happy hour, binge drinking, NekNominate, eyeballing, alcoholic games, or a mix of these all.
What strikes the most is that half of the patients were hospitalized because of NekNominate. What is Neknominate? It is a social network-based drinking game, probably originated in Australia, that spread all over the world in which individuals record videos of themselves while rapidly drinking excessive quantities of alcoholic drinks (necking) and then nominate friends to outdo them within 24 hours. The videos are subsequently posted on social networking sites such as Facebook or YouTube.
Attention has been paid to the topic since at least 5 people under the age of 30 years old have died after drinking deadly cocktails to play such game.
The video below is from a UK news site, to illustrate how the game works and how it developed:
To read the article, click on the following link: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5812984/.