Cocktail conversations: Social media influencers and their impact on spirit, wine and beer brands

21-Mar-2019 By Beth Newhart

Brands are increasingly turning to social media influencers to promote their products and reach a younger audience. This is spreading to alcohol, and influencer marketing platform Traackr analyzed how alcohol brands are engaging with the new trend.

Link to source:

https://www.beveragedaily.com/Article/2019/03/21/Traackr-dives-deep-into-the-influencers-of-alcohol