In Norway and in Sweden there is still a ban on alcohol advertising on TV, but due to broadcastings from abroad alcohol marketing is seen daily on Swedish TV. The situation has occurred despite national regulations, and some argue that alcohol marketing on TV is a result of the implementation of the EU Audiovisual Media Services Directives (AVMSD), a directive that regulates broadcastings in the European Union. Norway adopted the AVMSD in December 2012, with a potential of getting the same situation as Sweden. Finland is going in the other direction, discussing to tighten their marketing regulations. It is therefore very timely and of great interest to discuss the effect of the AVMSD in the Nordic countries and the issues with alcohol marketing without borders, and IOGT and Actis hope you will join the debate.