Yesterday Heineken launched its international campaign for the Holidays, called ‘Sunrise belongs to moderate drinkers’. In their press release, Heineken states that the campaign aims to encourage the responsible consumption of its brands. The brewer claims the campaign takes a ‘progressive stance by showing that drinking responsibly can be aspirational.’ The campaign which uses YouTube, Read More →

The Swedish brand  Absolut has announced a 2012 year long marketing campaign called ‘Absolut Outrageous’ featuring the tagline: ‘Celebrating 30 years of going out and coming out.’ The campaign refers to the brands decades spanning support of the lesbian, gay, bisexual, and transgender (LGBT) community. While Absolut may not be new to this game, other Read More →

New details have been made public about a deal between Heineken and Facebook. According to Reuters.com, the first goal of the partnership is to make responsible drinking cool. To reach this goal, Heineken can use the experience and expertise of Facebook to maximize the effect of their marketing to 800 million Facebook users worldwide.  As Read More →

In a bid to prevent legally mandatory health warnings on their products, the Australian drinks industry has recently introduced their own warning labels. However, market research by Galaxy Research has overwhelmingly rejected these labels in favor of the labels produced by the Foundation for Alcohol Research & Education (FARE). Also labelleling news from Europe and Read More →

Professor Joe Barry and Dr Ann Hope recently accused the Irish government of giving in to ‘corporate bullying’ by the alcohol industry. Consequently numerous administrations allowed  the industry to self regulate and thus failed to curb alcohol advertising. The two Irish alcohol experts voiced their concerns about alcohol lobby groups’ power to shape policy at Read More →

Members of the Irish parliament as well as Senators recently came together to ask critical questions to alcohol industry representatives about the role that marketing plays in alcohol consumption amongst young people. The politicians were all part of the Joint Oireachtas Committee on Health & Children, which convened only shortly after the publication of a Read More →

Earlier this month Systembolaget, the agency that handles the Swedish monopoly on alcohol aired a new campaign on Swedish television called ‘How smooth is that?’, mocking the way that famous spirits brands market their product. Over in England, Balance, the alcohol office for the North East region, has started a campaign called ‘See what Sam sees’. The campaign visualizes the amount of exposure to alcohol marketing an average English child sees on a daily basis.