May 31, 2019; Add Comment; by Steven Jauw Waludin Formerly posted on The City Journal Youths engaging with digital alcohol marketing on social networking sites are likely to drink more frequently at more risky levels, a study has found. A National Drug Research Institute study found that Australian youths exposed to frequent alcohol marketing on social … Read More →
News in English 2019.06.06 12:45 The Lithuanian parliament, Seimas, passed a ban on selling toys, beverages and other products marketed to kids and teenagers that imitate alcohol and alcohol packaging. Fifty-three members of parliament voted in favour of amending the Law on Alcohol Control on Thursday, seven were against. The law forbids selling or producing … Read More →
Millennials spend less money on alcohol than previous generations, according to a Nerdwallet analysis of a 2017 Bureau of Labor Statistics’ Consumer Expenditure Survey. In an attempt to win millennials over, some brands are marketing their alcohol as wellness drinks, from “wellness beers” meant for athletes to paleo-friendly and keto-friendly natural wines. An artisanal mezcal … Read More →
By Olivier van Beemen, May 30th 2019 The multitude of malpractices recently revealed at Heineken in Africa did not prevent the organization of the Amsterdam Diner from putting the brewer in the spotlight at the annual gala dinner. Remarkable: Heineken is also the main sponsor of the event. At the annual Amsterdam Diner, brewer (and … Read More →
‘Green rush’ lures creatives from tobacco, alcohol and even pharma By Rae Ann Fera May 27th 2019 is the chance to create something utterly new in the Canadian market, so when the federal government declared that on Oct. 17, 2018, the recreational use of cannabis would become legal, it was as though it had … Read More →
Alcohol Policy UK, Monday, May 20, 2019 In this guest post, Nathan Critchlow, a researcher at the Institute for Social Marketing, discusses findings from recent research on alcohol marketing exposure and drinking amongst young people, and the UK policy context. Until recently, research exploring how much alcohol marketing young people in the UK see has … Read More →
The UK’s advertising watchdogs are “ready and prepared” to clamp down on alcohol brands that sell their drinks to young consumers by suggesting they will be happier, more confident, or successful, a panel of marketing experts has warned. 16th May, 2019 by Edith Hancock Amy Powell, client relationships manager at PromoVeritas, a marketing compliance … Read More →
IOGT International, 30 April 2019 The Association Nationale de Prevention en Alcoologie et Adictiologie (ANPAA) recently released a report on the alcohol industry lobbying practices in France. The ANPAA, a long-time partner of IOGT International in curbing Big Alcohol interference, reports that at the heart of alcohol industry lobbying initiatives is a strategy to position … Read More →
Coca-Cola’s Signature Mixers range marks the first time the brand has expanded into the alcohol space and taps into the growing premium mixer market. By Molly Fleming 2 May 2019 Coca-Cola is launching its first premium mixers under the Coke brand as it looks to expand into growing premium mixer market. Coca-Cola Signature Mixers features … Read More →
Leslie Gevirtz, 1 May 2019 New York City Mayor Bill de Blasio banned wine, beer and spirits advertisements on most city-owned property with an executive order that went into immediate effect on Tuesday. The ban will include bus shelters, newsstands and LinkNYC Wi-Fi kiosks. Existing ads will remain until their current contracts expire, and they … Read More →