Authors: Ratchakorn Kaewpramkusol, Sutham Nanthamongkolchai & Richard Chenhall In: Drug and Alcohol review; Volume38, Issue3; March 2019; Pages 284-293 Abstract Introduction and Aims The dominant Thai alcohol companies have strategically employed brand advertising and brand sharing (using a very similar branding for both alcoholic and non‐alcoholic products) to circumvent restrictive alcohol advertising regulations. As empirical … Read More →
October 8, 2020, By Jordan Kelly-Linden, sourced from The Telegraph, Major producers of unhealthy food and drink used the pandemic to promote their products at the expense of public health, the report claims. A new report has exposed the sinister ways in which leading unhealthy food and drink brands have exploited the coronavirus crisis to … Read More →
Dutch Institute for Alcohol Policy STAP ; September 30, 2020 Diageo, one of the largest spirits and beer producers in the world, has developed a national DRINKiQ campaign together with the Dutch National Chamber of Student Associations. Through this partnership, Diageo aims to provide student associations with informal tools to bring the theme to the … Read More →
Pink, glitter, ‘mummy wine time’… how the ways marketers sell drinks to women can be patronising – and damaging. May 2020 This story is from an episode of Woman’s Hour from the BBC World Service. It was presented by Jenni Murray, produced by Rabeka Nurmahomed, and edited by Sarah Crawley. Adapted for text by Bryan … Read More →
Pandemic-tailored marketing campaigns and stunts Heineken Russia donated meals to health workers along with their energy drink – Solar Power – for doctors and nurses on night shift. In Brazil, brewer Karsten adapted their logo and slogan, to to resemble a pair of lungs – the main site of COVID-19 infection – with the slogan “Good … Read More →
September 16, 2020 Heineken has started a pilot with vending machines that customers in the supermarket can use to tap fresh beer to take home. According to the brewer, the machine increases the quality perception of lager and is a sustainable solution. The bottles are 100 percent reusable. These are vending machines that dispense chilled, … Read More →
16 September, 2020 by Andy Young; Shout Newsletter, Australia Leading data and analytics company GlobalData has identified three new consumer trend as the scale and impact of the global health crisis changes consumer consumption habits and sentiments towards fast-moving consumer goods (FMCG) brands, which is inevitably influencing the alcoholic beverage industry. New Socialising’, ‘New Initiatives’ … Read More →
August 31, 2020; University of Queensland University of Queensland researchers reveal how alcohol advertisers are using social media to prey on parents and encourage drinking as a way to cope with stress during the COVID-19 pandemic. Dr. Janni Leung from UQ’s School of Psychology and National Center for Youth Substance Use Research said better policies … Read More →
The Telegraph, 10-09-2020, By Jordan Kelly-Linden Major producers of unhealthy food and drink used the pandemic to promote their products at the expense of public health, the report claims A new report has exposed the sinister ways in which leading unhealthy food and drink brands have exploited the coronavirus crisis to further corporate interests at … Read More →
Utrecht, 09-09-2020 The largest online store in the Netherlands, bol.com, suddenly stops selling alcoholic drinks. Their argument is that the legally obliged age check for alcohol cannot be sufficiently guaranteed. Less than two years after the company started it, the web store bol.com has already stopped selling alcohol. Partner companies includes the greatest Dutch supermarket … Read More →