During last months Global Advertiser Week hosted in Bejing it was announced that advertising in China will soon be regulated through self-regulation by the advertising industry. A jubilating announcement was made by the industry financed International Center for Alcohol Policies (ICAP) which stated that the new code will call for: ‘All brand communications to be Read More →

Late last year South African Health Minister Aaron Motsoaledi announced the possibility of a ban on alcohol advertisements. This sparked a lively debate between proponents and opponents, in which a central subject was who would be hit by such a measure, drinkers, drinks producers, marketing companies or the South African economy as a whole. This Read More →

The Irish government is preparing legislation that forces alcohol producers to print health warnings on bottles, cans and all promotional material. Minister of Health James Reilly is still waiting on recommendations of the National Substance Misuse Strategy steering group before he makes definite decisions. However Mr. Reily has spoken out in favor of more comprehensive Read More →

Last month Bacardi Limited has started a marketing campaign advocating responsible drinking. The campaign prominently features the world’s number one tennis player Raphael Nadal. The slogan for the campaign is ‘Champions drink responsible’, which might be in breach of Bacardi’s voluntary marketing regulations. As a member of the Distilled Spirits Council of the United States Read More →

A new trend may be emerging in the USA, where action against supersized alcopops has been undertaken by both policy makers and the alcohol industry watchdog Marin Institute. In the state Vermont a bill has been introduced banning the sale of flavored malt beverages in containers larger than 12 ounces. The Marin Institute meanwhile has Read More →

This month International Press Agency Reuters reported that the market for alcoholic drinks is booming in the Muslim Gulf. Alcohol producers like Heineken and Diageo are trying to generate interest for their products in the Gulf region using sports sponsorship, by targeting the richer denizens and by introducing non-alcohol alternatives. While Islam prohibits the consumption Read More →

In Malawi there was an encouraging political process last year which aimed at banning the sale of liquor in plastic sachets. Now, as a result of a court decision, the process has stalled. Governments and NGOs have their hands tied up by the court injunction, while the strong liquor continues to be sold to minors, Read More →