26th October 2022 by Wenlei Ma. From news.com.au Netflix ads are coming, there’s no way to stop it. But the streamer is under pressure to ban certain ads. A lobby group has called on Netflix to ban booze ads. Picture: John MacDougall/AFP Netflix is under pressure to ban booze ads when it launches advertising on its Read More →

Utrecht, The Netherlands, 14-10-2022 The Dutch behavioral psychologist Sabine Jansen of the University of Utrecht questions the freedom that drink brands have to advertise with alcohol-free products with the same brand name as alcoholic drinks. There is a danger that consumers will mainly remember the brand name, for example in association with driving. That’s what Read More →

Kato, M., Ishikawa, H., Kiuchi, T., Akiyama, M., Kawamura, Y., Okuhara, T., Ono, N., & Miyawaki, R. (2022). Patterns of alcohol and alcohol-flavoured non-alcoholic beverage advertisements over Japanese free-t-air television networks. BMC Public Health, 22. https://doi.org/10.1186/s12889-022-14276-5 A new study analyses dvertising airtime data from five free-to-air Japanese TV networks in the Greater Tokyo area that Read More →