In a recent study, Addiction Switzerland provides an overview of the challenges linked to online alcohol marketing. The main findings of the research are presented below. The study consists of four parts: (Non systematic) review of the literature on the impact and the strategies of online marketing for alcohol Monitoring of online alcohol marketing via Read More →

Authors: Tim Lobstein, Jane Landon, Nicole Thornton & David Jernigan Title: The commercial use of digital media to market alcohol products: a narrative review Journal: Addiction, 2016, 10.1111/add.13493 Abstract: Background and aims: The rising use of digital media in the last decade, including social networking media and downloadable applications, has created new opportunities for marketing a wide range Read More →

Authors: Gallopel-Morvan,Spilka, Mutatayi, Rigaud, Lecas & Beck Title: France’s Évin Law on the control of alcohol advertising: content, effectiveness and limitations Journal: Addiction, 2016, 10.1111/add.13431. Abstract: Aims: To assess the effectiveness of the 2015 version of the French Évin Law that was implemented in 1991 with the objective of protecting young people from alcohol advertising. Design: Data were Read More →

The more brand-specific alcohol advertising that young drinkers are exposed to, the higher their consumption of those brands, according to a new study led by researchers from the School of Public Health and School of Medicine. The study, in the Journal of Studies on Alcohol and Drugs, found an association between past-year exposure to advertising, measured Read More →

Author: Timothy Naimi, Craig Ross, Michael Siegel, William de Jong & David Jernigan Title: Amount of televised alcohol advertising exposure and the quantity of alcohol consumed by youth Journal: Journal of studies on alcohol and drugs (2016), 77(5), 723-729 Abstract Aims: Although studies demonstrate that exposure to brand-specific alcohol advertising is associated with an increased likelihood of Read More →

Seeing and liking alcohol advertising on television among underage youths was associated with the onset of drinking, binge drinking and hazardous drinking, according to a new study by researchers at the Norris Cotton Cancer Center (NCCC) and Children’s Hospital at Dartmouth-Hitchcock (CHaD) published online by JAMA Pediatrics. CHaD pediatrician and associate professor of pediatrics at Read More →

Author: Michael Siegel, Renee M. Johnson, Keshav Tyagi, Kathryn Power, Mark C. Lohsen, Amanda J. Ayers and David H. Jernigan Title: Alcohol Brand References in U.S. Popular Music, 2009–2011 Journal: Substance Use & Misuse 2013 48:14, 1475-1484 Abstract This study aimed to assess the prevalence and context of alcohol brand references in popular music. Billboard Magazine year-end charts from 2009 to 2011 were Read More →

Authors: Michael Siegel, William DeJong, Timothy S. Naimi, Erin K. Fortunato, Alison B. Albers, Timothy Heeren, David L. Rosenbloom, Craig Ross, Joshua Ostroff, Sergei Rodkin, Charles King, Dina L. G. Borzekowski, Rajiv N. Rimal, Alisa A. Padon, Raimee H. Eck and David H. Jernigan Title: Brand-Specific Consumption of Alcohol Among Underage Youth in the United States Journal: Alcoholism: Read More →