Two of Dublin City University’s (DCU) leading academics have criticized the much debated Diageo-funded ‘Stop Out-of-Control Drinking’ campaign. This while DCU formally backs the campaign and has previously also received money from the drinks giant. ‘Stop Out-of-Control Drinking’ is a national Irish campaign that is being funded for €1m by Diageo. Originally the drinks … Read More →
Author: Sungwon Yoon & Tai-Hing Lam Title: The illusion of righteousness: corporate social responsibility practices of the alcohol industry Journal: BMC Public Health 2013, 13:630 doi:10.1186/1471-2458-13-630 Abstract Background: Corporate social responsibility (CSR) has become an integral element of how the alcohol industry promotes itself. The existing analyses of CSR in the alcohol industry point to the misleading nature of these … Read More →
With tightening regulations on alcohol marketing, alcohol producers develop new initiatives to make customers aware of their brands and products. One such recent development is the use of Corporate Social Responsibility to build on the image of the companies. This boiles down to alcohol producers claiming to take responsibility in informing customers about responsible drinking … Read More →