Author: Sarah P. Roberts, Michael B. Siegel, William DeJong, Timothy S. Naimi, and David H. Jernigan Title:Brand Preferences of Underage Drinkers Who Report Alcohol-Related Fights and Injuries Journal: Substance Use & Misuse 2015 50:5 , 619-929 Abstract Background: A significant body of research has demonstrated an association between adolescent alcohol consumption and subsequent fights and injuries. To Read More →

Authors: Ross Gordon, Fiona Harris, Anne Marie Mackintosh, Crawford Moodie Title: Assessing the cumulative impact of alcohol marketing on young people’s drinking: Cross-sectional data findings Journal: Addiction Research & Theory, 2011, Vol. 19, No. 1 : Pages 66-75 Abstract As alcohol marketing remains a highly debated and politically charged issue, we examine the cumulative impact of alcohol marketing on alcohol Read More →

Authors:En-Yi Lin, Sally Caswell, Ru Quan You, Taisia Huckle Title: Engagement with alcohol marketing and early brand allegiance in relation to early years of drinking Journal: Addiction Research & Theory Abstract Background: This study aimed to examine the relationship between measures of awareness to marketing and drinking among a sample of young people in New Zealand. The sample Read More →

Authors: Rebecca L. Collins, Phyllis L. Ellickson, Daniel McCaffrey, Katrin Hambarsoomians Title: Early Adolescent Exposure to Alcohol Advertising and its Relationship to Underage DrinkingJournal: Journal of Adolescent Health, 2007, 40, 527-534. Abstract Objective: The study examines whether the exposure to alcohol marketing affects adolescents’ beer use. Design: Prospective study (longitudinal study) Setting: 39 schools in South Dakota, US Participants: Sixth grade students between 11 and 12 Read More →

Author: Alan W. Stacy, Jennifer B. Zogg, Jennifer B. Unger, Clyde W. DentTitle: Exposure to Televised Alcohol Ads and Subsequent Adolescent Alcohol UseJournal: American Journal Health Behaviour, 2004, 28 (6), 498-509. Abstract Objective: The study examines whether the exposure to television alcohol advertisements affects adolescents’ alcohol use. The study differs from most other studies by measuring the exposure to Read More →