By Lindsay Bennett | 8 January 2018 Snapchat is “disappointed” that Diageo has chosen to suspend all its advertising on the platform after UK ad watchdog ruled the alcohol giant didn’t take sufficient care to ensure that a Captain Morgan ad didn’t reach minors. A Snapchat spokesperson tells AdNews that is disagrees that Diageo was Read More →

New booze labels in Yukon warn of cancer risk from drinking (link to first announcement) It was supposed to be a public health experiment, backed by Health Canada and Yukon’s chief medical officer of health. For eight months, new, more prominent stickers would be attached to cans and bottles of alcohol warning of cancer risks associated with drinking Read More →

The Vision for Alternative Development (VALD), a non-governmental organisation has commended the Food and Drugs Authority (FDA) for the ban on alcohol advertisement, effective January 2018. It described the move by the FDA as bold and courageous, and said even though it was long overdue it would help reduce the exposure and alcohol use, especially Read More →

Last Updated: 15 December 2017 Article by Erik Ullberg (Wistrand); Global Advertising Lawyers Alliance (GALA) The Swedish Radio and Television Act (“SRTA”) contains a prohibition on advertising of alcohol and sponsorship by alcohol companies in Swedish television and radio broadcasts. The prohibition targets all Swedish television channels, but several television channels has circumvented the general ban. Read More →

Alcohol brands are beefing up their online presence. Even if they steered clear of digital marketing for quite long for various reasons such as advertising and restrictions, alcohol brands are quickly catching up. Social networks, mobile applications or virtual communities- alcohol brands are making inroads to the digital realm. The nature of digital marketing itself Read More →