Alcohol advertisers Bacardi and Pernod Ricard’s Beefeater are abandoning Twitter. www.digiday.com More than 4 in 10 (42 percent) of the top 100 major spirits and liqueur accounts on Twitter have not posted at all within the past month, according to a study from drinks specialist marketing agency YesMore Agency. Almost a third (32 percent) of … Read More →
The Guardian; Mon 23 Apr 2018 Hannah Jane Parkinson ; @ladyhaja Drinking is ingrained in our social life – much as cigarettes were until public health campaigns led to a huge cultural shift. With many young people eschewing alcohol, the beginning of the end of booze Britain is in sight More than a quarter of … Read More →
Alcohol marketing in Denmark is regulated by self-regulation (the Alcohol Marketing Board), but also by the Law of Marketing (the Consumer Ombudsman). The latter regulation has sanctions attached to it, and therefore is the most interesting for us. From years of monitoring, we know that discotheques target the pupils of the Danish youth education centers … Read More →
New Zealand; 21/04/2018; John-Michael Swannix Experts are calling for alcohol advertising to be banned from sports, but the liquor industry is pushing back, claiming it plays a vital role in supporting sport at every level. From branding on the players’ jerseys to signage at the stadium, it’s hard to argue exposure to New Zealand’s most … Read More →
The Ministry of Education and Culture is considering lifting the ban on advertising alcohol and tobacco products, RÚV reports. A majority of the committee on independent media proposed the change, publishing a report on the matter this past January. The committee states the advertisements could present a large source of income for independent media in … Read More →
The branch of the National Institutes of Health that studies alcohol abuse has not funded any new research by outside scientists specifically on the effects of alcohol advertising since its current director took over in 2014, according to a STAT analysis of grants. At least seven such studies were funded in the decade before … Read More →
Proposed Liquor Amendment Bill to ban all alcohol advertising. Joburg; 28-03-2018 The controversial Liquor Amendment Bill, now with cabinet, saw the Department of Health propose a ban on alcohol advertising. The amended bill is expected to be passed by parliament within the coming weeks. The bill was formerly met with positivity, however, doubts have been … Read More →
24 March 2018 To stimulate beer sales, Heineken uses promotional girls in 10 African countries. This is evident from a new book by Olivier van Beemen. He spent more than five years researching the activities of Heineken in Africa. His book ‘Beer for Africa; the Best Kept Secret of Heineken’ released today under the publishing … Read More →
By Newser Editors, Posted March 18. Link article (Newser) – A 10-year government study now in the works is expected to reach a conclusion that smaller-scale studies have suggested is true: Moderate drinking has health benefits. The problem? Most of the $100 million study is being paid for by the world’s biggest alcohol companies, including … Read More →
Charities have called for more action to protect children from the impact of alcohol and junk food marketing. Alcohol Focus Scotland (AFS) says alcohol advertising on television and online platforms such as YouTube, alongside other marketing measures, encourages drinking among children and young people. Obesity Action Scotland (OAS) also says children can be particularly vulnerable … Read More →