In five different trend reports, trends and innovations in alcohol advertising and marketing from 2010 in five European countries (Bulgaria, Denmark, Germany, Italy and the Netherlands) are described. Systematic monitoring of alcohol advertising can provide a clear picture of the possibilities that alcohol advertisers in Europe (still) have to advertise for their product in order to attract and influence the drinking behavior of new and existing consumers.
Download the Bulgarian Trend Report (2,55 MB)
Download the Danish Trend Report (3,08 MB)
Download the Dutch Trend Report (4,14 MB)
Download the German Trend Report (2,14 MB)
Download the Schlussbericht des Projekts AMMIE (1,00 MB)
Download the Italian Trend Report (7,80 MB)