Ross Gordon e.a. Use of Brand Conmmunity Markers to Engage Existing Lifestyle Consumption Communities and Some Ethical Concern
Alcohol and food advertising in sporting events
New study: Emmi Kauppila, Mikaela Lindeman, Johan Svensson, Matilda Hellman and Anu Katainen ALCOHOL MARKETING ON SOCIAL MEDIA SITES IN FINLAND AND SWEDEN A comparative audit study of brands’ presence and content, and the impact of a legislative change Link to the study
Perceptions of Alcohol Advertising Vary Based on Psychological characteristics; Jonathan K. Noël, Ziming Xuan & Thomas F. Babor; 2019 In: Substance Use & Misuse
Australian Teenagers’ Perception of Alcohol Advertising; compliance with regular codes; Alexandra Aiken et al (2018) ; National Drug Research Institute, Curtin University, Perth, West-Australia
Aveek Bhattacharya, Colin Angus, Robert Price, John Holms, Alan Brennan & Petra S. Meier; Addiction, July 2018.
Babor T,F, Robaina K, Brown, K, et al. Is the alcohol industry doing well by ‘doing good’? Findings from a content analysis of the alcohol industry’s actions to reduce harmful drinking. BMJ Open 2018;8; e024325. doi:10.1136/bmjopen-2018-024325
Craig S. Ross, Robert D. Brewer, David H. Jernigan. The Potential Impact of a “No-Buy” list on Youth Exposure to Alcohol Advertising on Cable Television; Journal of studies on alcohol and drugs, jan. 2016
Sept. 2007; British Medical Association; Alcohol Health Alliance
Alcohol advertising A Minor Field Study in Cape Town The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. The method used was semi-structured interviews with eight marketers at three advertise … Read More →
