The United States Federal Trade Commission is currently examining underage exposure to online alcohol marketing, reports REUTERS. The FTC review will lead to recommendations to the alcohol industry on how to better protect minors from exposure to their marketing. As reported earlier in April of 2012, the FTC is extensively looking into digital alcohol … Read More →
A Finnish group of retail lobbyists are trying to have advertising regulations relaxed in their sector. The retailers want the same regulations as pubs, clubs and restaurants. This would in effect mean the option for limited period promotions offering money off for those buying large quantities. Finland based businesses in the hospitality industry are … Read More →
Last month the government of Seoul city has asked alcohol producers, advertisers and entertainment firms to refrain from using pop stars in alcohol advertisements. A city official said that when companies don’t comply, the city will consider policy changes to induce changes. “Becoming a pop star is ranked as the No. 2 future dream … Read More →
While exposure to alcohol marketing is prevalent, and associated with both initiation and progression of alcohol use in underage youth, exactly how it works is not well understood. A new study of alcohol-specific cognitions – whether someone thinks of him/herself as a drinker or having a favorite brand of alcohol – has found that drinker … Read More →
Efforts to reduce underage exposure to alcohol advertising by implementing time restrictions have not worked, according to new research from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health and the Dutch Institute for Alcohol Policy. The report, published in the Journal of Public Affairs, confirms what … Read More →
Today alcohol advertising is broadcasted on several Swedish TV channels even though there is a clear prohibition against alcohol advertising on radio and TV. By broadcasting from the UK, TV channels, so far, have managed to circumvent Swedish legislation. In 2011, IOGT-NTO filed a complaint against these broadcasts to the Swedish Broadcasting Authority (SBA), which … Read More →
A recent report by social media Research Company Socialbakers analysing Facebook pages with more than 10,000 fans, found that the alcohol branch creates the most user engagement, closely followed by automotive related companies. The report explains that the success of a page on Facebook largely depends on the quality in content. Facebook uses an … Read More →
At this year’s Conference of the Australasian Professional Society on Alcohol and other Drugs, Professor Sandra Jones condemned Australian alcohol branded websites for being too easily accessible for minors. Every one of the sites studied failed to effectively block under 18s from accessing alcohol marketing content, she said. Jones, director of the University of … Read More →
Booza TV, a campaign website dedicated to mobilizing South African society to address alcohol ‘in ways that will make a real difference’, reports that health minister Aaron Motsoaledi remains steadfast in his plans of banning alcohol advertising in public. At the recent All Africa Environmental Health Congress held in Durban, Motsoaledi again spoke about … Read More →
Yesterday a report by RAND Europe on young people’s exposure to alcohol marketing through television and online media was published. The study was commissioned by the European Commission Health and Consumer Directorate-General (DG SANCO) and suggests that adolescents in the UK and the Netherlands are overexposed to alcohol marketing, compared to adults. The research … Read More →