Medical Xpress, 21-03-2026 An attractive influencer couple chats in a kitchen as they prepare dinner. A wine bottle sits on the counter. Someone takes a sip. It looks less like an ad than a slice of ordinary life, the kind of moment that can pass unnoticed during an aimless scroll on social media. Influencer posts … Read More →
New Stalk News New Zealand; Tom Eley and Danielle Zollickhofer, 20 Mar 2026 University of Waikato Te Wānanga Waiora Division of Health, associate professor Dr Victoria Egli. University of Waikato researchers say a new study shows alcohol advertising is shaping how New Zealand children think about drinking and could be pushing them towards alcohol … Read More →
International Journal of Drug Policy Volume 148, February 2026 ; Richard I. Purves a, Jack G. Martin a, Piotr Teodorowski a, Olivia Brown b a. Institute for Social Marketing and Health, University of Stirling, Stirling FK9 4LA, United Kingdom b. University of Nottingham, University Park, Nottingham NG7 2RD, United Kingdom Highlights Young people (aged 11–17) demonstrate strong recognition of alcohol brands through sports sponsorship exposure. Alibi … Read More →
The effects of advertising, and now social media, on alcohol-use disorder and substance-use research, are both global and urgent. Alcohol and Alcoholism and Nicotine & Tobacco Research, two leading journals in alcohol-use disorder and substance use research, have collaborated on this collection of recent articles published in their journals exploring how advertising, social media, and marketing have … Read More →
How alcohol sports advertising influences child and youth consumption behaviour. Report Alcohol Action Ireland, february 2026
Institute of alcohol studies IAS, London, 16-03-2026 Bribing politicians. Writing governments’ own alcohol policies. Targeting children with cheap sachets and mini-bottles. Exploiting migrant workers in conditions described as modern slavery. This is the alcohol industry in the Global South and our new film exposes it. While markets in wealthier countries stagnate, giants like Diageo, AB … Read More →
Alcohol industry marketing to young people on social media: Today’s landscape, tomorrow’s challenges Register
Conversation, March 10 2026 Highlights Shows how alcohol marketing is targeted to women on takeaway products in Australian retail outlets (using bottles, labels, and packaging of 473 products). Applies semiotics to illustrate how alcohol is signified to enable access to gendered emotions, such as happiness, wellness, resilience and confidence. Identifies how alcohol companies reinforce and … Read More →
SLR, Scottish Local Retailer; 10 March 2026 The Scottish Government and the Convention of Scottish Local Authorities have published a new strategy aimed at reducing deaths and harms caused by misuse of alcohol and drugs, which includes plans to target the affordability, attractiveness and availability of alcohol, including next steps on alcohol marketing restrictions. As part … Read More →
Storyboard18.com; March 1 2026 Ajay Devgn, Vivek Oberoi, Shah Rukh Khan, and Sanjay Dutt are among stars launching premium alcohol brands in India. Celebrity investments are no longer limited to fashion labels or fitness startups. A growing number of Indian film stars are quietly building portfolios in the premium alcohol space, moving beyond endorsements to … Read More →