Wiley, Online Library; Nathan Critchlow, Crawford Moodie, Karine Gallopel-Morvan; 24 May 2024 Abstract Background Statutory options for restricting alcohol advertising include limiting it to product-orientated information and requiring health warnings. We assess the impact of removing positive contextual factors from alcohol advertising and including a health warning among adults in the United Kingdom (UK). Methods We conducted … Read More →
Drug and Alcohol review; april 2024; Antonia C. Lyons, Kate Kersey, Carol Emslie, Elena Dimova, Annamae Burrows Abstract Issues Alcohol marketing on social media platforms is pervasive and effective, reaching wide audiences and allowing interaction with users. We know little about the gendered nature of digital alcohol marketing, including how women and men are portrayed, how different genders respond … Read More →
Drug and Alcohol Review; Norman Giesbrecht, Emilene Reisdorfer and Kevin Shield; May 2024 Abstract Issues: Advertising and marketing affect alcohol use; however, no single systematic review has covered all aspects of how they affect alcohol use, and how the alcohol industry views alcohol marketing restrictions.Approach: Two systematic reviews of reviews were performed according to the … Read More →
Social Science & Medicine; 22 May 2024; Karine Gallopel-Morvan a, Jacques François Diouf b, Nicolas Sirven a Highlights Alcohol advertising content regulations can protect young people Effectiveness of regulated alcohol advertising is stronger for younger people Non-regulated advertising (NRA) increases intention to drink and buy alcohol This effect of NRA may be explained by creative elements that convey symbolic cues Warnings implemented in … Read More →
Guégan, E., Zenone, M., Mialon, M. , Karine Gallopel-Morvan; #Bartender: portrayals of popular alcohol influencer’s videos on TikTok©. BMC Public Health 24, 1384 (2024). https://doi.org/10.1186/s12889-024-18571-1 Abstract Background Despite widespread use of the short-video social media platform TikTok©, limited research investigates how alcohol is portrayed on the platform. Previous research suggests that a driver of alcohol content … Read More →
Guégan, E., Zenone, M., Mialon, M. Karine Gallopel-Morvan; #Bartender: portrayals of popular alcohol influencer’s videos on TikTok©. BMC Public Health 24, 1384 (2024). https://doi.org/10.1186/s12889-024-18571-1 Abstract Background Despite widespread use of the short-video social media platform TikTok©, limited research investigates how alcohol is portrayed on the platform. Previous research suggests that a driver of alcohol content on TikTok©, in … Read More →
The Standard; 21 May 2024; By Stephanie Wangari The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA, Kenya) announced a nationwide crackdown on billboards promoting alcoholic beverages near schools. In a statement on Monday, NACADA said exposure to outdoor alcohol advertising around schools was associated with youth intentions to use the beverage. Further, … Read More →
May 17th ; www.newsday.co.zw; By Kristina Sperkova and Labran Musa Alcohol endorsements from celebrities increase the risk of alcohol use and harm among teenagers. IN 2020, the United Nations Children’s Fund (Unicef) and the World Health Organisation (WHO) published a scientific analysis of the future of the world’s children. With this analysis they revealed the two main crises … Read More →
May 13, 2024, Digital Marketing News, Christy McDonald Diageo, a predominant player in the alcohol industry, is turning to artificial intelligence (AI) to gain a comprehensive understanding of its consumers to boost its brand-development strategy. The new approach focuses predominantly on the actual behaviours of consumers, instead of just their expressed preferences. Diageo’s AI initiative, … Read More →
By Josie Clarke, Press Association Consumer Affairs Correspondent 12 June 2019 Some 71% of parents want alcohol ads restricted on television, social media and the internet, the Alcohol and Families Alliance said. The majority of parents want alcohol advertising limited to certain times of the day in order to protect their children, a … Read More →