Facebook; 06-05-2025 BE AWARE! Alcohol ads are everywhere, on social media, in schools & your favorite shows. Alcohol companies are using AI-driven digital marketing to specifically target young people. One study found that 93% of 16 to 17-year-olds have seen alcohol ads on social media. Don’t let marketing tricks influence your choices. Stay smart, stay … Read More →
Irish Medical Times; by Michael McHale 1st May 2025 Alcohol Action Ireland describe attempts to link labelling with trading environment as ‘industry red herring’ The Government has been criticised for indicating that the introduction of health labels on alcohol products may be delayed. The new drinks labelling, which once implemented will include information on the … Read More →
Tom Jacobs, Society + Culture, April 23, 2025 The term “wine grower” is so common that we never think about how little sense it makes. Vintners aren’t “growing” wine. They are growing grapes, then producing wine from those grapes. So why do we use that odd phrasing? It turns out there’s a story behind it, according … Read More →
Monitor Alcohol marketing, Panteia, 2025 A new report has been published in the Netherlands on the extent to which young people are exposed to alcohol advertising. The report also provides insight into the extent of compliance with the self-regulation of alcohol advertising and the agreements on the use of influencers.This monitor looked at the media … Read More →
Mondaq, 16 April 2025; Authors Baran Güney In Turkey, the advertising, promotion, and similar activities related to alcoholic beverages are prohibited across all communication channels, including television, radio, cinema, print media, and digital platforms. Therefore, it is not permitted to promote or advertise alcoholic beverage brands in any way. This restriction also includes advertisements made … Read More →
ESPOL, European School of Political and Social Sciences, Mars 2025; TO: EU POLICY MAKERS, FROM: ESPOL MASTER STUDENTS Anna INISAN, Alyah TALBI, Apolline TRANCHAND, Dana JABER, Fadoua AZIZI, Héloïse BASCOU, Naeri HONG, Nasiba EBRAHIMI, Sofia CENTRONI and Sakadatevy LAO. Executive summary: Alcohol advertising in Europe significantly influences youth drinking behaviour, despite existing regulations. Digital marketing, … Read More →
The Independent April 8, 2025 KAMPALA, UGANDA | THE INDEPENDENT | Drink driving is a major risk factor for road traffic crashes, contributing to 27% of the 20 to 50 million crash injuries every year. To appear socially responsible, the alcohol industry sponsors drink-driving mass media campaigns, but a new analysis by Vital Strategies, a global … Read More →
by Kalin Anastasov Last Updated: April 6th, 2025; 16 min read Influencer Marketing Influencer marketing is no longer just a “nice-to-have” strategy for alcoholic beverage brands—it’s a must. As the industry pours more resources into this space, the numbers speak for themselves: a $1.75 trillion market in 2023 and growing. But it’s not just about increasing visibility—it’s about creating … Read More →
May 2024, 104384 Emeka W. Dumbili; International Journal of Drug Policy; Volume 127, May 2024 Abstract Introduction The global alcohol industry sponsors social/music events targeting young people; however, existing literature focuses on Westernised contexts. Given the decline in young people’s drinking in many Western countries, it appears that multinational alcohol companies are importing the strategies … Read More →
by Flinders University, Australia; March 27; 2025 Teenagers consider zero-alcohol beverages to be a type of alcoholic drink, leading Flinders University researchers to voice grave concerns about the impact of their exposure to zero-alcohol branding and advertising. “Our new study shows that teenagers classify zero-alcohol drinks as a type of alcoholic beverage, rather than as a … Read More →