Author: Nathan Critchlow, Crawford Moodie, Linda Bauld, Adrian Bonner & Gerard Hastings Title: Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults Journal: Drugs: Education, Prevention and Policy (2015): 1-9 Abstract Aims: To explore the association between awareness of traditional and digital marketing, participation Read More →

Author: Michael Siegel, Craig S. Ross, Alison B. Albers, William DeJong , Charles King, Timothy S. Naimi, David H. Jernigan Title: The relationship between exposure to brandspecific alcohol advertising and brand-specific consumption among underage drinkers – United States, 2011–2012 Journal: The American Journal of Drug and Alcohol Abuse, DOI: 10.3109/00952990.2015.1085542 (full text freely available) Abstract Background: Marketing is increasingly recognized as Read More →

Author: Craig S. Ross , Emily Maple , Michael Siegel , William DeJong , Timothy S. Naimi , Alisa A. Padon , Dina L.G. Borzekowski , David H. Jernigan Title: The Relationship Between Population-Level Exposure to Alcohol Advertising on Television and Brand-Specific Consumption Among Underage Youth in the US Journal: Alcohol & Alcoholism, DOI: http://dx.doi.org/10.1093/alcalc/agv016 358-364 First Read More →

Authors: Susanne E. Tanski, Auden C. McClure, Zhigang Li, Kristina Jackson, Matthis Morgenstern, Zhongze Li & James D. Sargent Title: Cued Recall of Alcohol Advertising on Television and Underage Drinking Behavior Journal: JAMA Pediatr. Published online January 19, 2015. doi:10.1001/jamapediatrics.2014.3345 Abstract Importance  Alcohol is the most common drug among youth and a major contributor to morbidity and mortality Read More →

Authors: Brian A. Primack, Auden C. McClure, Zhigang Li, & James D. Sargent
Title: Receptivity to and Recall of Alcohol Brand Appearances in U.S. Popular Music and Alcohol-Related Behaviors
Journal: Alcoholism: Clinical and Experimental Research. Article first published online: 9 APR 2014. DOI: 10.1111/acer.12408 Read More →

Authors: Auden C. McClure, Mike Stoolmiller, Susanne E. Tanski, Rutger C. M. E. Engels & James D. Sargent Title: Alcohol Marketing Receptivity, Marketing-Specific Cognitions, and Underage Binge Drinking Journal: Alcoholism: Clinical and Experimental Research. Article first published online: 19 DEC 2012. DOI: 10.1111/j.1530-0277.2012.01932.x Abstract Background: Exposure to alcohol marketing is prevalent and is associated with both initiation and progression of alcohol Read More →

Author: Henry Saffer, Dhaval Dave, Michael Grossman Title: Behavioral Economics and the Demand for Alcohol: Results from the NLSY97 Institution: the National Bureau of Economic Research. NBER Working Paper No. 18180. Issued in June 2012 Abstract The behavioral economic model presented in this paper argues that the effect of advertising and price differ by past consumption levels. The Read More →

Authors: Renske Koordeman, Emmanuel Kuntsche, Doeschka J. Anschutz, Rick B. van Baaren, Rutger C. M. E. Engels Title:  Do We Act upon What We See? Direct Effects of Alcohol Cues in Movies on Young Adults’ Alcohol Drinking Journal: Alcohol and Alcoholism, 2011 Jul-Aug;46(4):393-8. Aims: Ample survey research has shown that alcohol portrayals in movies affect the development of alcohol consumption in youth. Read More →

Authors: Renske Koordeman, Doeschka J. Anschutz, Rutger C. M. E. Engels Title:  Exposure to Alcohol Commercials in Movie Theaters Affects Actual Alcohol Consumption in Young Adult High Weekly Drinkers: An Experimental Study Journal: The American Journal on Addictions, 20: 285–291, 2011 Abstract: The present pilot study examined the effects of alcohol commercials shown in movie theaters on the alcohol consumption of young adults Read More →

Authors: Renske Koordeman, Doeschka J. Anschutz, Rick B. van Baaren & Rutger C. M. E. Engels Title: Effects of alcohol portrayals in movies on actual alcohol consumption: an observational experimental study Journal: Addiction, 2010, 3, 547-557. Aims: This study uses an experimental design to assess the effects of movie alcohol portrayal on alcohol consumption of young adults while watching a Read More →