Turkey’s Law No. 7584 introduces sweeping restrictions on how alcoholic beverage brands can be used in marketing, events, and retail environments. The amendments expand existing advertising prohibitions to include packaging elements, trade names, and visual identifiers, while banning the use of identical brands across fermented and distilled products. Companies must navigate complex compliance requirements as authorities…
Law No. 7584, which was published in the Official Gazette on 20 June 2026 and entered into force on the same date, introduced significant amendments to the provisions of Law No. 4250 on the Monopoly of Spirits and Alcoholic Beverages concerning the advertising and promotion of alcoholic beverages and the use of brands.
The new rules concern support provided by producers, importers and marketers in the alcoholic beverage sector to events, publications and posts; the use of alcoholic beverage brands and packaging elements at points of sale and event venues; and restrictions on the use of the same brand for both fermented and distilled alcoholic beverages.
These amendments do not abolish or replace the existing general prohibition on alcohol advertising. Rather, they provide further detail on the scope of the existing prohibition in relation to certain forms of use and impose clearer restrictions, particularly on the use of elements appearing on product packaging for indirect promotional purposes.
Support for Events, Publications and Posts
Under Law No. 4250, the advertising of alcoholic beverages and their promotion to consumers are already prohibited in any form. The previous rules also prohibited producers, importers and marketers of alcoholic beverages from supporting any event by using their products’ trademarks, emblems or signs. The new rules have expanded both the scope of the support prohibition and the elements covered by it.
Accordingly, producers, importers and marketers of alcoholic beverages may not support any event, or any publication or post in any medium, by using their trade names, their products’ trademarks, emblems or logos, or any expressions, shapes, names, signs or visuals appearing on the packaging in which the products are offered for sale.
It is noteworthy that the law uses the term “support”, which may be interpreted more broadly, rather than “sponsorship”. The rules should therefore be taken into account not only in relation to conventional sponsorship agreements, but also in relation to in-kind or financial contributions to events, collaborations with content creators, contributions to digital publications, social media content, cultural and artistic events, and similar commercial communication activities.
In addition to the trademarks, emblems and signs covered by the previous rules, trade names, logos and elements appearing on the packaging in which products are offered for sale are now expressly included within the scope of the prohibition. Accordingly, even where an alcoholic beverage trademark is not used directly, the use of a slogan, shape, name or visual taken from product packaging in a supported event, publication or post may be considered to fall within the scope of the prohibition.