January 16, 2024 (Stockholm, Sweden) –
Movendi International with the support of the RESET Alcohol Initiative has today released a groundbreaking new report: The Big Alcohol Exposed Annual Report 2024 “From Sports to Screens – Exposing Big Alcohol’s Predatory Practices”.
The report sheds light on how the alcohol industry operated in 2024 in the pursuit of its profit maximization agenda no matter the human and societal costs. It exposes key themes of Big Alcohol interference in societies around the world, a host of dubious strategies putting people and communities in harm’s way, and new data substantiating the alcohol industry’s conflict of interest. The report summarizes the most appalling cases of misconduct and predatory practices.
Through deliberate, systematic strategies, the Big Alcohol embeds itself in spaces we trust – sports, digital platforms, and wellness culture – while actively undermining evidence-based policies that protect people’s health.
Fundamental, Inherent, and Direct Conflict of Interest
The report reveals latest data from countries around the world about Big Alcohol’s dependence on heavy alcohol consumption and under-age alcohol use for major parts of their profits.
The report sheds light on how the profit maximization agenda of the alcohol industry is in direct and fundamental conflict with the goals of governments to reduce per capita alcohol consumption in order to promote health and achieve the Sustainable Development Goals.
For example, in Germany a research group calculated in 2024 how dependent the alcohol industry is on heavy alcohol consumption: 50.4% of alcohol sales in Germany, amounting to €5.82 billion, are due to high-risk alcohol use.