The Press and Journal, 12 December 2022 by Justin Bowle
Scotland’s economy would take a hit if the country’s national drink cannot be promoted in shop windows under new laws, whisky industry bosses have warned.
Graeme Littlejohn, from the Scotch Whisky Association, said adverts in airports and cities are often crucial in convincing tourists to visit popular distilleries. He told MPs there were concerns SNP proposals to curb alcohol marketing could leave firms unable to sell branded merchandise. And he also warned that cultural events – such as the Highland Games – could be put at risk if whisky companies are restricted from sponsoring them.
The Scottish Government is currently consulting the public on plans to limit alcohol advertisements. It is claimed the measures are needed to clamp down on excessive drinking and prevent children from being exposed to alcohol at such a young age.
“The marketing consultation by the Scottish Government (https://www.gov.scot/publications/consultation-restricting-alcohol-advertising-promotion/ ) makes clear that the concern is about the exposure of children to brand marketing through a range of different channels including online, broadcast TV, sports sponsorship billboards and store displays. Alcohol Focus Scotland undertook an extensive review drawing on best international advice. ( https://www.alcohol-focus-scotland.org.uk/media/440173/realising-our-rights-alcohol-marketing-report-summary.pdf)