Alfayad, K., Murray, R.L., Britton, J., Barker, A.B. (2022). Population exposure to alcohol and junk food advertising during the 2018 FIFA world cup: implications for public health. BMC Public Health, 6;22(1):908. doi: 10.1186/s12889-022-13233-6.
A new study investigated the exposure of viewers to food high in fat, sugar and salt (HFSS) and alcohol imagery in a selection of group matches on the 2018 FIFA World Cup.
Results show that, in the UK, the 13 matches analysed:
- Included 1262 min of active play
- A total of 1806 appearances of alcohol and HFSS food advertisements
- 7.5 billion branded HFSS impressions, including 759 million to children (age < 16 years)
- 3.3 billion alcohol impressions, including 385 million to children
It can be concluded that UK advertising legislations were circumvented by sponsorships arrangements in the 2018 FIFA World Cup.
Read the article in our website by clicking on the following link: https://eucam.info/2022/10/13/population-exposure-to-alcohol-and-junk-food-advertising-during-the-2018-fifa-world-cup-implications-for-public-health%ef%bf%bc/