7th September, 2022 from the Cancel Council Victoria.
A new research led by the Cancel Council Victoria has revealed that students aged between 12 and 15 years are exposed to an alcohol ad every other day and those with a higher exposure to alcohol advertising are more likely to drink alcohol.
The research showed that more than three-quarters (77%) of all students reported seeing ads for alcohol in the past month. Those exposed to online and social media alcohol ads each week were more than 2.5 times more likely to be a ‘drinker’ compared to those seeing these ads less frequently.
Professor Vicki White from Deakin University said, “This study makes it clear that the more young people are exposed to advertising for alcohol, the more likely they are to drink. This suggests that we should be doing everything in our power to protect children from being exposed to the influence of alcohol advertising.”
Cancer Council Victoria has called for greater regulation of alcohol marketing. “For too long, we’ve been letting the alcohol and advertising industries develop and oversee their own codes for marketing to children. Industry run codes don’t work, and this research has made that very clear,” Jane Martin said.
Find the article in our website: https://eucam.info/2022/09/22/association-between-single-channel-and-cumulative-exposure-to-alcohol-advertising-and-drinking-behaviours-among-australian-adolescents-2022%ef%bf%bc%ef%bf%bc/