August 18th, 2022 from Movendi International

With Australians becoming more health conscious and opting for products that are better for their health and well-being, Big Alcohol companies are trying to capitalize on this trend.

Cancer Council Victoria reports that over 75% of adults who use alcohol in Australia think ‘‘low carb’’ and ‘‘no added sugar’’ labels are healthier options despite being categorized as full-strength alcohol products.

In fact, alcohol companies are capitalizing on health-related marketing claims to trick consumers into thinking their alcohol products are healthy when in reality, they still have significant negative health impacts.

A recent study published in the Journal of Studies on Alcohol and Drugs found that 54% of beers, ciders, and ready-to-drink (RTD) products on the website of the largest liquor retailer in Australia featured health-oriented marketing. 21% of audited wines also featured health-oriented marketing.

Additionally, the availability of nutritional information even online was poor at just 12% for beer, cider, and RTDs. Accordingly, this means that people in Australia cannot compare the marketing claims with objective information on the product label.

Promoting that a full-strength alcohol product is better for you because it doesn’t contain added sugar, is ‘organic’ or contains ‘fruit ingredients’ is just marketing spin to distract from these serious health harms.”    


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