A new study has investigated in-depth inter-relationships between The Miller Brewing Company (MBC) and Phillip Morris (PM), with a particular focus on alcohol policy issues.
Through the Truth Tobacco Industry Documents library, the authors traced the evolution of corporate affairs and related alcohol policy oriented functions within and between MBC and PM.
Results show that Corporate Affairs sought to influence public perceptions of alcohol to align them with business interests.
Strategic consideration of alcohol policy issues was integrated within company-wide thinking with Phillip Morris leading key alcohol industry organizations – nationally and globally. This delayed the adoption and implementation of known effective policy measures in the U.S and worldwide.
The study, by building on earlier work on alcohol companies, shows how tobacco companies have historically used commercial involvements in other sectors to influence wider public health policy.
The study was conducted by McCambridge, J., Garry, J., Kypri, K., & Hastings, G. (2022). “Using information to shape perception”: tobacco industry documents study of the evolution of Corporate Affairs in the Miller Bewwing Company”. Globalization and Health, 18(52), 1-14. doi.org/10.1186/s12992-022-00843-3
Link to the abstract in our website: https://eucam.info/2022/05/24/using-information-to-shape-perception-tobacco-industry-documents-study-of-the-evolution-of-corporate-affairs-in-the-miller-brewing-company-2022/