7th September 2017 from Movendi International.

In the United States several brewing companies are facing scrutiny for using sexually predatory designs and imagery of women on their beer labels.

The illustrations under scrutiny contain names like “leg spreader”, sex and candy”, and “naughty girl”.

It is clear that these marketing tactics raise questions about sexism and predatory marketing in the alcohol industry.

Among the companies using these tactics we find Midnight Sun Brewing Co, Lynnwood Brewing, Lowell’s Route 2 Brewery, Gary’s 18th Street Brewing, New Albanian Brewing Co. these companies invest their money in marketing efforts that promote women objectification, victim-blaming and connect to rape culture, explained Kate Gasiorowski, the rape prevention and education coordinator for the Indiana Coalition against Domestic vVolence.


To read the full article click on the following link: https://movendi.ngo/news/2017/09/07/usa-sexually-predatory-alcohol-marketing/.



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