A new study examined, through a collection and analysis of interviews, to investigate lobbying by the alcohol industry again the Évin Law from 1991 to 2020.
in the first place, the French Évin Law prohibits alcohol advertising in media from targeting young people, and regulates content in authorized media. However, in the past 30 years the alcohol industry found its way to avoid compliance with this law.
Results of the study indicate that the industry tactics:
- were similar to those in other countries
- were specific in highlighting wine growing as central to French culture
- pushed in integrating the wine industry in decisions-making bodies
- created alliances with parliamentarians circumventing the law
The conclude that the long-term lobbying strategies and arguments have been used to erode the French Évin Law. Also, the suggest that other countries implement alcohol marketing regulations by anticipating alcohol industry’s tactics.
Milliot, A., Maani, N., Knai, C., Petticrew, M., Guillou-Landréat, M., & Gallopel-Marvan, K. (2022). An analysis of how lobbying by the alcohol industry has eroded the French Évin Law since 1991. Journal of Studies on Alcohol and Drugs, 83(1), 37-44. 10.15288/jsad.2022.83.37
Find the article in our website: https://eucam.info/2022/01/25/an-analysis-of-how-lobbying-by-the-alcohol-industry-has-eroded-the-french-evin-law-since-1991-2022/.