Dr Nason Maani, Assistant Professor, Faculty of Public Health and Policy,

London School of Hygiene & Tropical Medicine , 2020


The alcohol industry has great expertise and commercial interest in manufacturing,
marketing and selling alcohol (not public health)
• A key reason for its involvement in public health agendas is because effective public
health policies pose a potential business risk
• Elements of a common “playbook” to reduce this risk are emerging
• Facilitated by CSR and partnership, this includes fostering doubt about harms,
substituting effective approaches with ineffective (or harmful) alternatives, and
attempting to shift blame for harms away from products and marketing

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