Dimova, E. D., & Mitchell, D. (2021). Rapid literature on the impact of health messaging and product information on alcohol labelling. Drugs: Education, prevention and Policy, DOI: 10.1080/09687637.2021.1932754
Since alcohol labelling enables people to make informed decisions about the products they purchase and consume, this new study explores the impact of health messaging and product information on consumer attention, comprehension, recall, judgement and behavioral compliance in relation to alcohol use.
The study’s results show that:
- large and colorful labels on the front of alcohol products, and the use of plain packaging, can increase the visibility of health messaging.
- Also, it finds support on the use of explicit, negatively framed statements that link alcohol to specific diseases.
- Furthermore, color-coded schemes and pictorial warnings may full optimize the effectiveness of alcohol labels.
However, the researchers did not find proof enough to support the effectiveness of product information alone in influencing consumer attention, comprehension, recall, judgement and behavioral compliance.