22nd of February 2021 by Jonathan Milne. From Newsroom.

There are new calls in the NZ Medical Journal for government regulation, as evidence shows the same alcohol companies breaching the same self-imposed rules again and again, with no repercussions.

The latest striking case happens in Auckland, close to Freemans Bay elementary school, where the Tiger beer billboard was positioned.

The Advertising Standards Authority ruled this week on the billboard that was immediately overlooking the playground. The ad booking company, Shout Media, had apologised and removed the ad; on that basis, the Authority’s chair Raewyn Anderson ruled, the matter was settled.

That might seem sufficient, until one considers that this was the third complaint against Tiger in the past three years for showing potential underage drinking or advertising near a school. Both are prohibited by the industry’s Code for Advertising and Promotion of Alcohol

It’s also the 25th complaint in six years against DB, which markets and sells Tiger in New Zealand. Not one has been upheld by the Advertising Standards Authority – but six complaints have been settled with the company’s assurance that the ad is no longer running.

When they post glamorous alcohol adverts outside a school like Freemans Bay, attended by the children of an Alcohol Healthwatch employee, then they’re going to get called out.


To read the full article, click on the link below: https://www.newsroom.co.nz/liquor-companies-flout-own-advert-rules.

Post Navigation