MethodThis article is a conceptual review drawing on research on digital alcohol marketing in the public health literature, conceptualizations of digital platforms in media and communication literature, and instructive examples from industry sources.
 
 
ResultsThe article identifies five key challenges alcohol marketing on digital platforms poses to regulatory and self-regulatory frameworks, which so far have not been sufficiently considered in the public health literature.
 

 

We were not able to retrieve the whole paper yet, but click on the following link if you wish to be redirected to the Journal of Studies on Alcohol and Drugs‘ website: https://www.jsad.com/doi/10.15288/jsad.2021.82.18

 
 

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