Joint press release, Brussels, Belgium

3rd February 2021

Europe beating cancer plan

The Europe beating cancer plan emphasizes alcohol-related harm as a major public health concern in the EU because data show that cancer is indeed the leading cause of alcohol-attributable deaths with a share of 29%, followed by liver cirrhosis (20%), cardiovascular diseases (19), and injuries (18%).

By 2025, the goal is that of reducing at least a 10% in the harmful use of alcohol.


One of the main points of the plan includes a reduction of young people’s exposure to alcohol marketing. Accordingly, the commission will closely work with Member States to reduce such online marketing and the advertising of these products. In addition, the Commission will also review the promotion policy on alcoholic beverages in the EU promotion programme for agricultural products.

The aim is that of expecting people to better recognize what are the risks related to drinking alcohol, such as developing cancer in the oropharynx, larynx, esophagus, liver, colon, rectum and breast.

To increase awareness of the link between alcohol and cancer, the Nordic Alcohol and Drug Policy Network (NordAN), the European Alcohol Policy Alliance (Eurocare) and the European Cancer Leagues (ECL) will relaunch a website.


Link to the full press conference: 3 Feb 2021 Joint Press Release Europe Beating Cancer Plan

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