18th of December, 2020 by Dan Satherley & Emma Stanford.
Although a number of groups, including the New Zealand Medical Association (NZMA), say a recent update to the advertising industry’s self-imposed regulations aren’t good enough, in New Zealand, the alcohol industry has hit back at calls for greater restrictions on how its product is advertised, saying there’s no evidence advertising increases consumption. Nor is it targeting people aged under the legal drinking age, says the NZ Alcohol Beverages Council (NZABC), despite Broadcasting Minister Kris Faafoi saying there’s been a noticeable increase in alcohol adverts on social media this year.
Selah Hart, chief executive of Hāpai te Hauora Māori Public Health says “we know that tamariki Māori and Pasifika children are disproportionately exposed to alcohol marketing”.
Faafoi said the Government is “committed to reducing the harm that drinking is doing, especially to young people”, and told Newshub “during the COVID-19 national lockdown it became clear that the prevalence of advertising of alcohol products was increasing, particularly through online channels”.
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