December 10 2020, Laurie Sullivan – Mediapost
It has been announced that YouTube and Google users soon will have the ability to opt out of gambling and alcohol advertisements if they don’t want to see them, using tools the companies are rolling out.
The feature will begin with YouTube Ads in the U.S., and will be introduced into Google Ads and YouTube globally in early 2021.
“We’ve heard feedback that some people would prefer to limit ads in certain categories like alcohol, so today we’re launching a new control in Ad Setting“ Debbie Weinstein, vice president of YouTube and video global solutions, wrote in a post.
Google also gained the support of the International Alliance for Responsible Drinking. The two organizations have been working with the International Alliance for Responsible Drinking (IARD) and its members such as beer, wine and spirits producers, taking into account their expertise on standards for responsible alcohol advertising and marketing.
For the whole article: https://www.mediapost.com/publications/article/358559/google-youtube-to-let-users-opt-out-of-gambling.html.