DIGITAL ALCOHOL MARKETING IN THE SPOTLIGHT
The impact on drinking behaviour of young people and the first attempts to regulate it.
Amsterdam, Thursday September 19th 2019
Program:
Morning session: The message of science
9.00: Welcome by the chair Dr. Rob Bovens, Tranzo, Tilburg School of Social and
Behavioral Sciences of Tilburg University, the Netherlands
9.15: Dr. Hanneke Hendriks, Department of Communication of the VU University of
Amsterdam:
Impact of digital marketing via social media; update of the literature.
9.45: Dr. Nathan Critchlow, Institute for Social Marketing, University of Stirling, Scotland:
Alcohol marketing, user created promotion, and social media: What young people
participate with and the link to higher risk drinking.
10.30: Break
11.00: Dr. Joris van Hoof, Assistant Professor of the Department of Communication Science
University of Twente and Alina Willoh, MSc-student Communication Science
University of Twente, the Netherlands:
The framing of alcohol advertising through influencer marketing on Instagram:
The portrayal of alcohol, the role of influencers and users reactions.
11.30: Panel discussion and questions; moderator Kalle Dramstad (European Policy Officer,
IOGT-NTO).
12.15: Lunch
Afternoon session: Regulations of digital alcohol marketing
13.15: Aleksandra Kaczmarek, Policy Manager, European Alcohol Policy Alliance, Brussels.
New developments regarding statutory regulation of alcohol marketing in Europe
13.45: Dr. Marte Sletten; advisor, Av-og-til, Oslo, Norway,
Evaluation of prohibition of alcohol advertising in Norway.
14.15: Emmi Kauppila, researcher, University of Helsinki, Finland:
First scientific results of the statutory regulation of digital marketing in Finland.
14.45 :Break
15.00: Dr. Carina Ferreira-Borges, Programme Manager Alcohol and Illicit Drugs,
WHO European Office for Prevention and Control of Noncommunicable Diseases,
Moscow, Russian Federation:
Regulation of alcohol marketing: results from recent consultations with countries
and NGO’s.
15.30: Panel discussion and questions; moderator Ir. Wim van Dalen (STAP/ EUCAM)
16.10: Closing remarks by the chair Dr. Rob Bovens
Location:
The conference takes place at the department Communication Science of the University of Amsterdam, room 10.20, building C. Address: Nieuwe Achtergracht 166, 1018 WV Amsterdam.
How to register?
As the number of places for participation is limited, we recommend that you register before
July 1th 2019; the costs for participation are € 75, – Registration and payment can be made via this link.
