The impact on drinking behaviour of young people and the first attempts to regulate it.

Amsterdam, Thursday September 19th 2019


Morning session: The message of science

9.00: Welcome by the chair Dr. Rob Bovens, Tranzo, Tilburg School of Social and

           Behavioral Sciences of Tilburg University, the Netherlands

9.15: Dr. Hanneke Hendriks, Department of Communication of the VU University of


           Impact of digital marketing via social media; update of the literature.

9.45: Dr. Nathan Critchlow, Institute for Social Marketing, University of Stirling, Scotland:

         Alcohol marketing, user created promotion, and social media: What young people

         participate with and the link to higher risk drinking.

10.30: Break

11.00: Dr. Joris van Hoof, Assistant Professor of the Department of Communication Science

           University of Twente and Alina Willoh, MSc-student Communication Science

           University of Twente, the Netherlands:

           The framing of alcohol advertising through influencer marketing on Instagram:

           The portrayal of alcohol, the role of influencers and users reactions.

11.30: Panel discussion and questions; moderator Kalle Dramstad (European Policy Officer,


12.15: Lunch

Afternoon session: Regulations of digital alcohol marketing

13.15: Aleksandra Kaczmarek, Policy Manager, European Alcohol Policy Alliance, Brussels.

           New developments regarding statutory regulation of alcohol marketing in Europe

13.45: Dr. Marte Sletten; advisor, Av-og-til, Oslo, Norway,

           Evaluation of prohibition of alcohol advertising in Norway.

14.15: Emmi Kauppila, researcher, University of Helsinki, Finland:

           First scientific results of the statutory regulation of digital marketing in Finland.

14.45 :Break

15.00: Dr. Carina Ferreira-Borges, Programme Manager Alcohol and Illicit Drugs,

           WHO European Office for Prevention and Control of Noncommunicable Diseases,

           Moscow, Russian Federation:

           Regulation of alcohol marketing: results from recent consultations with countries

           and NGO’s.

15.30: Panel discussion and questions; moderator Ir. Wim van Dalen (STAP/ EUCAM)

16.10: Closing remarks by the chair Dr. Rob Bovens


The conference takes place at the department Communication Science of the University of Amsterdam, room 10.20, building C. Address: Nieuwe Achtergracht 166, 1018 WV Amsterdam.

How to register?

As the number of places for participation is limited, we recommend that you register before

July 1th 2019; the costs for participation are € 75, – Registration and payment can be made via this link.





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